Exploring consumers’ impulse buying behavior on social commerce platform: The role of parasocial interaction

Li, Xiang; Zheng, Xiabing; Lee, Matthew; Zhao, Dingtao

doi:10.1016/j.ijinfomgt.2015.11.002

Cited by 437 publications

(459 citation statements)

References 85 publications

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“…While several studies find a positive relationship between impulsiveness and scommerce activities [3,17], we also found that customers' intention to buy can be increased by financial incentives or other motivational factors, i.e., perceived usefulness [10,18], convenience, minimal effort, cost, and time [10,19,20]. Research also shows that enjoyment, perceived playfulness, and perceived ease of use influence consumer intention to engage in s-commerce [21][22][23].…”

Section: Younger Tech-savvy Thais Who Have a Higher Level Of Innovatmentioning

confidence: 58%

The Driving Forces of C2C Social Commerce in Thailand: A Developing Framework

Sukrat¹,

Mahatanankoon²,

Papasratorn³

2018

KSS

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Social Networking Services (SNSs) allow individuals and small online retailers to engage in consumer-to-consumer social commerce (C2C s-commerce). It is a growing phenomenon in Thailand. This article seeks to articulate the driving forces behind the massive growth of C2C s-commerce in Thailand. Our preliminary literature review and observation reveal a set of interrelated drivers or dimensions fueling this growth: personality and motivation, user-generated content, ICT, and virtual community management. We postulate that these drivers are the main building blocks for C2C s-commerce adoption in Thailand. Researchers and practitioners can refer to these dimensions as they seek to reexamine C2C s-commerce in the context of Thailand or other emerging economies.

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Section: Younger Tech-savvy Thais Who Have a Higher Level Of Innovatmentioning

confidence: 58%

The Driving Forces of C2C Social Commerce in Thailand: A Developing Framework

Sukrat¹,

Mahatanankoon²,

Papasratorn³

2018

KSS

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“…Konsumen yang membeli barang diskon akan merasa senang dan menganggap dirinya sebagai pembeli yang cerdas (Black et al, 1985;Edwin Japarianto, 2010). Seseorang akan sangat mungkin merasa berpetualang (adventure shopping), kekeluargaan (social shopping) mengatasi stres (gratification shopping), mengikuti tren (idea shopping), berbelanja untuk teman/keluarga (role shopping) dan mencari diskon (value shopping) dengan melakukan pembelian atau berbelanja dengan spontan tanpa berpikir panjang (impulse buying) dalam pembelian di online store (Chan et al, 2017;Edwin Japarianto, 2010;Kesari & Atulkar, 2016a;Kosyu et al, 2014;Kusuma, Idrus, & Djazuli, 2013;Xiang, Zheng, Lee, & Zhao, 2016 …”

Section: Hedonic Shopping Motivationunclassified

“…Ada sifat seseorang dalam berbelanja yaitu dengan mendapatkan kenikmatan yang pembelian berasal dari belanja untuk orang lain, perasaan dan suasana hati, dan kegembiraan dan sukacita intrinsik dirasakan oleh pembeli saat menemukan hadiah yang sempurna untuk orang lain seperti pemberian kado ataupun kegemaran seseorang dalam menyenangkan orang lain (Role shopping) jadi seseorang terseput akan melakukan pembelian tanpa terencana saat tertentu dalam melakukan pembelian (Kusuma et al, 2013;Ozer & Gultekin, 2015;Xiang et al, 2016;Yu & Bastin, 2010).Hipotesis 5 "Diduga role shopping berpengaruh signifikan terhadap impulse buying dalam pembelian online store".…”

Section: Perumusan Hipotesisunclassified

Analisis Hedonic Shopping Motives Terhadap Impulse Buying Toko Daring pada Masyarakat Kota Kediri

Purnomo¹,

Riani²

2018

Ekspektra J. Bisnis dan Manaj.

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AbstrakPenelitian ini mengacu pada karakter hedonic shopping motives seseorang dalam melakukan suatu pembelanjaan dengan spontan tanpa memikirkan kegunaannya dalam jangka panjang. Adakalanya seseorang yang berbelanja tanpa mau bersusah payah untuk ke toko untuk mendapatkan barang yang mereka inginkan, dengan teknologi yang canggih seseorang bisa melihat barang-barang yang mereka inginkan dengan sistem online store. Tujuan penelitian ini untuk mengetahui pengaruh adventure shopping, gratification shopping, idea shopping, role shopping dan value shopping sebagai komponen hedonic shopping motives terhadap impulse buying dalam pembelian online store pada masyarakat Kota Kediri. Penelitian ini menggunakan pendekatan kuantitatif. Metode pengambilan sampel menggunakan kombinasi teknik sampling snow ball dan purposive sampling dengan jumlah sampel 80 responden. Teknik analisis data yang digunakan yaitu analisis deskriptif, uji asumsi klasik, analisis regresi linier berganda, uji koefisien determinasi dan uji hipotesis dengan bantuan program SPSS for windows Versi 23. Hasil penelitian ini adalah secara parsial adventure shopping dan role shopping berpengaruh signifikan, dan social shopping, gratification shopping, idea shopping dan value shopping tidak berpengaruh signifikan terhadap impulse buying, sedangkan secara simultan adventure shopping, gratification shopping, idea shopping, role shopping dan value shopping, secara bersama-sama berpengaruh positif signifikan terhadap impulse buying online store.

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“…Although the user penetration of it did not reach Facebook and Twitter's, Pinterest's users have a higher buying power. The average sales are 170 dollars per quarter . By comparison, the average sales of Facebook and Twitter are only $95 and $70 per quarter, respectively.…”

Section: Introductionmentioning

confidence: 97%

A SECPG model for purchase behavior analysis in social e‐commerce environment

Liu

Wang

et al. 2020

Int J Communication

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Summary In social e‐commerce environment, consumers share commodity information with others frequently. It is urgent for social e‐commerce enterprises or merchants to learn rules about commodity information dissemination so as to improve the purchase rate of goods and predict the sales trend at the same time. In this paper, we extend the social e‐commerce customers' purchasing behavior game model (SECPG model) to simulate multiple complex social e‐commerce networks, so as to further quantify internal relation between users' information dissemination and online shopping behavior to a certain extent and predict the purchase rate in diverse social e‐commerce networks. The concept of relationship update frequency is introduced to the updating mechanism in social e‐commerce, and simulations are carried out for networks with various update frequency of social relations. Numerical simulations show that individuals' reputation and cost‐to‐benefit ratio both have specific ranges of influence on the purchase rate in social e‐commerce environment. And relationship update frequency is also a key factor for users to spread purchase information.

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Exploring consumers’ impulse buying behavior on social commerce platform: The role of parasocial interaction

Cited by 437 publications

References 85 publications

The Driving Forces of C2C Social Commerce in Thailand: A Developing Framework

The Driving Forces of C2C Social Commerce in Thailand: A Developing Framework

Analisis Hedonic Shopping Motives Terhadap Impulse Buying Toko Daring pada Masyarakat Kota Kediri

A SECPG model for purchase behavior analysis in social e‐commerce environment

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