Exploring Crowding Effects on Collectivists' Emotions and Purchase Intention of Durable and Non-Durable Goods in East Asian Night Markets

Wu, Chih-Wei; Luan, Chi‐Cheng

doi:10.1300/j046v20n01_02

Cited by 18 publications

(10 citation statements)

References 34 publications

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“…Moreover, consumers may develop different expectations for crowding depending on the store format (e.g., department stores vs. discount stores) or retail concept (e.g., high-end designer stores vs. low-priced fast fashion stores). Consistent with this finding, two studies conducted in a relatively crowded retail environment (i.e., night markets and hypermarkets in Taiwan) found that perceived human crowding positively impacted emotions, rather than negatively (Li et al, 2009;Wu & Luan, 2007). Consistent with this finding, two studies conducted in a relatively crowded retail environment (i.e., night markets and hypermarkets in Taiwan) found that perceived human crowding positively impacted emotions, rather than negatively (Li et al, 2009;Wu & Luan, 2007).…”

Section: Perceived Human Crowding and Positive Emotions: Mediating Rosupporting

confidence: 54%

“…For example, Bateson and Hui (1987), Eroglu and Harrell (1986), and Michon, Chebat, and Turley (2005) found that human crowding (as well as spatial crowding) is perceived as an unpleasant experience and negatively influences shopping behavior, leading customers to adjust to crowdedness by reducing shopping time, altering shopping plans, or refraining from exploratory behaviors in the store. On the other hand, a few studies, including Li, Kim, and Lee (2009) and Wu and Luan (2007), found that perceived human crowding positively impacts shoppers' emotions. Such inconsistent results may indicate that there is an intervening variable that affects the relationship between perceived human crowding and emotional responses.…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

The Influence of Others

Byun

Mann

2011

Clothing and Textiles Research Journal

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While human crowding has been considered a driver of negative emotions, leading to unpleasant shopping experiences, other studies have found that it does not necessarily result in negative emotions but creates excitement in certain shopping contexts. To fill the research gap, this study investigates whether perceived competition mediates the relationships among human crowding, emotions, and hedonic shopping value. The authors tested the model with actual shoppers from fast fashion retailers in the United States. Results showed that when perceived human crowding is mediated through perceived shopping competition, it creates positive emotions and induces hedonic shopping value.

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Section: Perceived Human Crowding and Positive Emotions: Mediating Rosupporting

confidence: 54%

Section: Introductionmentioning

confidence: 99%

The Influence of Others

Byun

Mann

2011

Clothing and Textiles Research Journal

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“…al., 2016). However, there is one study conducted by Wu & Luan (2007) who reported that perceived spatial crowding has a positive impact on emotions. The results show that high levels of perceived spatial crowding are associated with high positive emotions.…”

Section: Dimensions Of Perceived Crowdingmentioning

confidence: 98%

“…The results show that high levels of perceived spatial crowding are associated with high positive emotions. Wu & Luan (2007) argued that proximity to physical and nonhuman elements create collectivism environment with an interpersonal interactions with other patrons. Such environment will generate positive emotions.…”

Section: Dimensions Of Perceived Crowdingmentioning

confidence: 99%

Assessing the Effects of Crowding Perception and Gender Among Southeast Asia Pilgrims in Mina, Saudi Arabia

Alsolami¹,

Embi²,

Majrashi³

et al. 2018

IJET

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This study gives a better understanding of the effect of crowding on pilgrims at the Hajj. It explores the levels of perceived crowding of Southeastern Asian pilgrims and investigates the effects of gender on their perceived crowding. Questionnaire in both Bahasa Melayu and English languages were administered for data collections from randomly selected pilgrims, (n=128), from the Southeast Asia Hajj group at Mina for three days (10th, 11th and 12th of Dhul-Hijjah). Results revealed that pilgrims witness high levels of crowd perception within their stay at Mina. In addition also, differences between the overall perceived crowding, perceived human crowding and perceived spatial crowding among pilgrims were revealed. Perceived human crowding was found as an indicator to the overall perceived crowding at Mina. Future research could be carried out to assess the effects of other factors such as education and cultural backgrounds and these findings can help authorities in charge of formulating policies manage crowd levels and perception.

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“…It is essential to stand for the dining and living culture in many respects and has become one of the most popular attraction for international tourist in Taiwan since 2003(Tourism Bureau, 2010Enz, & Siguaw, 2000;Chang et.al, 2007;Schutte, & Ciarlante, 1998). In addition, night markets blended together different modes of analysis, such as food culture, marketing, service quality, economic, collectivist and tourism criticism (Wu & Luan, 2007) . The fast-food segment share of sales in commercial food consumed outside of the home rose from 28% to 45% between 1970(Tourism Bureau, 2010.…”

Section: Introductionmentioning

confidence: 99%

Service Quality of Night Markets in Taiwan

Huang

2012

IJMS

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Night markets consist of contemporary societies strongly as a marketing style in Taiwan which is successful foodservice industry in spite of the limited space and remarkable crowding. Although the negative environment factors have been critiqued in terms of bad customer satisfaction, it seems the successful night markets demonstrate those are not applicable in Asia. The object of this study is to examine the customers' perspectives with regard to service quality of night market in Taiwan. The sample included 498 customers in night market. Based on five theoretical models of service quality, the night market service quality questionnaire was developed as the measurement of service quality for night market in Taiwan. The survey instrument consists of eight dimensions and 36 questions and data was randomly collected at top ten night markets elected by ballot. The study examined whether service quality perspectives differed across demographic segments. Age, occupation and income were found to significantly different. The location and the stay period of the night market were also significantly different in terms of service quality. The managerial implications of these findings for the food and beverage industry in night market and researchers are discussed.

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Exploring Crowding Effects on Collectivists' Emotions and Purchase Intention of Durable and Non-Durable Goods in East Asian Night Markets

Cited by 18 publications

References 34 publications

The Influence of Others

The Influence of Others

Assessing the Effects of Crowding Perception and Gender Among Southeast Asia Pilgrims in Mina, Saudi Arabia

Service Quality of Night Markets in Taiwan

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