2012
DOI: 10.1177/1096348012461547
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Exploring Destination Image Decay

Abstract: Limited research has examined the decay of destination image (DI) using longitudinal repeated measures. This study used a tripartite attitude perspective to examine the structural stability of DI among sport tourists after returning home. Two online survey waves were conducted to monitor the DI change held by 234 nonlocal participants in an international marathon event over a 9-month interval. The results revealed that the DI decayed over time and this decay was dimensionally specific. Affective and conative c… Show more

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Cited by 98 publications
(30 citation statements)
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References 123 publications
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“…A high level of tourist benefit strengthens these relationships. This finding is consistent with previous research, such as [37], who argued that destination image is influenced by tourist feeling and benefit evaluation when the tourists experienced such feelings and benefits. Indeed, it is possible that if tourists feel that they have been in danger or at an unsafe travel destination, the benefit and destination image may be negative [17].…”
Section: Discussionsupporting
confidence: 93%
“…A high level of tourist benefit strengthens these relationships. This finding is consistent with previous research, such as [37], who argued that destination image is influenced by tourist feeling and benefit evaluation when the tourists experienced such feelings and benefits. Indeed, it is possible that if tourists feel that they have been in danger or at an unsafe travel destination, the benefit and destination image may be negative [17].…”
Section: Discussionsupporting
confidence: 93%
“…Destination image covers visitors' ideas, beliefs, and feeling of a tourism destination (Baloglu & McCleary, 1999). Its importance lies on its determining role in visitors' decision making process (King, Chen, & Funk, 2015). It is what makes destination image interesting subject in tourism literature.…”
Section: Destination Imagementioning
confidence: 99%
“…Destination image has a very significant effect on tourists physiological connection with the host destination and his intentions to revisit (King, Chen & Funk, 2015;Iyer & Kuksov, 2010). It typically depicts the abstract thinking of the tourists and is supposed to fulfill tourist's psychological and social needs.…”
Section: Destination Meaningmentioning
confidence: 99%
“…of those associations. They should be more interested in producing these different associations and then assessing these questions in a sequential order for creating a strong tourist based brand-equity, thus, generating a larger pool of loyal tourists (King, Chen & Funk, 2015;Iyer & Kuksov, 2010). A destination with strong brand equity is indeed positively and significantly related to tourism strength and tourist loyalty (Mikulic, Milicevic & Kresic, 2016).…”
Section: Destination Meaningmentioning
confidence: 99%
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