Exploring determinants of the green smart technology product adoption from a sustainability adapted value-belief-norm perspective

Shang, Dawei; Wei, Weiwei; Schroeder, Daniel J.

doi:10.1016/j.jretconser.2022.103169

Cited by 24 publications

(6 citation statements)

References 39 publications

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“…To fully understand the underlying process in question, the present study utilizes the valuebelief-norm (VBN) model (Stern et al, 1999) as a theoretical, process-oriented framework. The VBN model has been used to describe how personal values, beliefs and norms predict normative behaviours and it has been applied to sustainable consumption (Shang et al, 2023). Based on the framework, individuals' innate personal values stimulate their PSR, which impacts their perceived CSR and their behavioural intentions toward the luxury retailer.…”

Section: Literature Review and Hypothesis Development 21 The Value-be...mentioning

confidence: 99%

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From personal to corporate social responsibility: (de)individuation in luxury retailing

Li,

Kang

2024

IJRDM

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PurposeThe New York Times has suggested replacing sustainable fashion with responsible fashion, emphasizing the need for joint efforts by both individual consumers and retailers to take responsibility for their own decisions and actions. This study seeks to investigate the mechanism that activates individuals' personal social responsibility (PSR) and its association with their perceived corporate social responsibility (CSR) from a responsible luxury fashion retailer.Design/methodology/approachAn online experiment was conducted with a nationwide US sample of luxury consumers who were randomly assigned to either individuation or deindividuation groups. Covariance-based structural equation modeling (CB-SEM) and multi-group SEM were employed to test the hypotheses.FindingsIndividuals' universalism positively affected PSR, which then enhanced their recognition of a responsible luxury retailer’s CSR and led to a greater willingness to pay a premium. More importantly, the positive effect of universalism on PSR was strengthened when consumers’ unique individuality, rather than their deindividuated state, was emphasized. Moreover, the moderating effect of individuation was indirectly transmitted through PSR to perceived CSR, hence reinforcing the relationship between PSR and CSR.Originality/valueThis study significantly advances existing scholarship on sustainable luxury retailing and adds rigor to deindividuation theory by demonstrating the central role of PSR and the moderating effect of individuation in enhancing recognition of a luxury fashion retailer’s CSR commitments. The findings provide luxury fashion retailers with communication and marketing strategies that highlight consumers' unique individuality to more effectively activate their sense of personal responsibility and thereby increase their recognition of the retailer’s CSR.

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Section: Literature Review and Hypothesis Development 21 The Value-be...mentioning

confidence: 99%

“…, 1999) as a theoretical, process-oriented framework. The VBN model has been used to describe how personal values, beliefs and norms predict normative behaviours and it has been applied to sustainable consumption (Shang et al. , 2023).…”

Section: Literature Review and Hypothesis Developmentmentioning

confidence: 99%

From personal to corporate social responsibility: (de)individuation in luxury retailing

Li,

Kang

2024

IJRDM

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“…Khare and Kautish (2020) showed that environmental knowledge influences green choices. Shang et al (2023) revealed that personal environmental attitudes greatly affect attitudes toward green smart technology products. Other authors addressed the roles of green consumer values on ecological behavior, showing a significant relationship (Cheung et al, 2015; Haws et al, 2014; Sun et al, 2022).…”

Section: Theoretical Framework and Hypothesesmentioning

confidence: 99%

Section: The Adoption Of Eco-innovation By Green Consumersmentioning

confidence: 99%

How do the perception of the technological and symbolic dimensions and the social context affect the green consumer adoption process of eco‐innovations?

Cubillas‐Para,

Tomaseti‐Solano,

Madrid‐Guijarro

2023

Bus Strat Env

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Environmental challenges have led to a shift toward more sustainable consumption and production patterns. Understanding the factors that influence consumers' choices toward green products is crucial for achieving sustainable development. This study investigates the adoption process of a low‐involvement eco‐innovation, examining the influence of the level of green consumerism, the perception of its technological and symbolic dimensions, social pressure, and social conspicuousness. A sample of 268 observations was examined using the PLS‐SEM methodology. The results highlightthe indirect effect of the level of green consumption on low‐involvement eco‐innovation adoption through the perception of its technological and symbolic dimensions, as well as social pressure and social conspicuousness. These findings have important practical implications for the design of marketing strategies aimed at promoting low‐involvement eco‐innovations. By emphasizing the social benefits and the influence of others on adopting green behaviors, marketers can effectively target consumers and facilitate the transition toward more sustainable consumption patterns.

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“…In this article, we propose the study of environmental behavior from three theories: VBN, TRA, and TPB; each one contributes in detail to the analysis of variables that lead to the explanation of comprehensive environmental behavior. The TRA explains environmental behavior from attitudes however, according to Shang et al (2023), the TRA fails to explain a specific context; the VBN is more precise in this sense and goes deeper into the study of the attitudes based on values, but the VBN does not analyze the predictors of self-interest that are captured by the TPB as subjective norms (Valizadeh et al, 2023). Based on the above, the following model is proposed, which seeks to explain environmental behavior in craft businesses based on the theoretical foundations of the VBN, TRA, and TPB (Figure 1).…”

Section: Subjective Norms and Environmental Behaviormentioning

confidence: 99%

Personal values in relation to environmental attitudes and behavior in handicraft enterprises in Oaxaca and Guanajuato, Mexico

De Yta-Castillo,

Sánchez-Medina,

Díaz-Pichardo

et al. 2023

CyA

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<p>This article explores the role of personal values and environmental attitudes as antecedents of environmental behavior in handicraft enterprises in Oaxaca and Guanajuato, Mexico. Elaborating on the value-belief norm theory (VBN), the theory of reasoned action (TRA), and the theory of planned behavior (TPB), we analyze survey data obtained from 72 handicraft enterprises using structural equation modeling. Our results show that self-transcendent and openness personal values positively and significantly impact the environmental attitudes of handicraft owners/managers as expected according to the (VBN). However, the TRA and the TPB do not explain environmental behavior in these enterprises.</p>

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Exploring determinants of the green smart technology product adoption from a sustainability adapted value-belief-norm perspective

Cited by 24 publications

References 39 publications

From personal to corporate social responsibility: (de)individuation in luxury retailing

From personal to corporate social responsibility: (de)individuation in luxury retailing

How do the perception of the technological and symbolic dimensions and the social context affect the green consumer adoption process of eco‐innovations?

Personal values in relation to environmental attitudes and behavior in handicraft enterprises in Oaxaca and Guanajuato, Mexico

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