Exploring digital corporate social responsibility communications on Twitter

Okazaki, Shintaro; Plangger, Kirk; West, Douglas; Menéndez, Héctor D.

doi:10.1016/j.jbusres.2019.09.006

Cited by 118 publications

(107 citation statements)

References 48 publications

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“…surveys). Thus, we show the potential of social media data for management and strategy research, developing a new research dimension which overcomes the traditional uses of online social media data in research (which mainly explored the relationship of firms' social media with stock market volatility [87], product sales [88], financial performances [89], or CSR concerns [24,32,33] and stakeholder engagement [71,90,91]). Second, we conceptualize firms' discussion using complex network analysis.…”

Section: Discussionmentioning

confidence: 99%

Firms’ challenges and social responsibilities during Covid-19: A Twitter analysis

et al. 2021

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This paper offers insights on the major issues and challenges firms face in the Covid-19 pandemic and their concerns for Corporate Social Responsibility (CSR) themes. To do so, we investigate large Italian firms’ discussions on Twitter in the first nine months of the pandemic. Specifically, we ask: How is firms’ Twitter discussion developing during the Covid-19 pandemic? Which CSR dimensions and topics do firms discuss? To what extent do they resonate with the public? We downloaded Twitter posts by the accounts of large Italian firms, and we built the bipartite network of accounts and hashtags. Using an entropy-based null model as a benchmark, we projected the information contained in the network into the accounts layers, identifying a network of accounts. We find that the network is composed of 13 communities and accounts at the core of the network focus on environmental sustainability, digital innovation, and safety. Firms’ ownership type does not seem to influence the conversation. While the relevance of CSR hashtags and stakeholder engagement is relatively small, peculiarities arise in some communities. Overall, our paper highlights the contribution of online social networks and complex networks methods for management and strategy research, showing the role of online social media in understanding firms’ issues, challenges, and responsibilities, with common narratives naturally emerging from data.

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Section: Discussionmentioning

confidence: 99%

Firms’ challenges and social responsibilities during Covid-19: A Twitter analysis

et al. 2021

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“…During content analysis of the reports, attention was given not only to the type and number of non-financial KPIs disclosed but also to how they are presented. While coding, KPIs were divided into the following main areas: environmental matters, societal matters, employee matters, in consonance with She and Michelon (2019) and Okazaki et al (2020). The simple binary (0,1) coding scheme was used in order to state the presence or absence of an item in each category.…”

Section: Methodsmentioning

confidence: 99%

Non-financial key performance indicators: what determines the differences in the quality and quantity of the disclosures?

Zarzycka

Krasodomska

2021

JAAR

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PurposeThe paper aims to examine if corporate characteristics, general contextual factors and the internal context differentiate the quality and quantity of the disclosed non-financial Key Performance Indicators (KPIs).Design/methodology/approachThe study is based on content analysis of the disclosures provided by large public interest entities operating in Poland after the introduction of the Directive 2014/95/EU. The quality of the KPIs disclosures is measured with the disclosure index. Regression analysis and selected statistical tests are used to examine the influence of the selected factors on the differences in the index value and corporate disclosure choices as regards the KPIs.FindingsThe study findings indicate that the sample companies provide a variety of non-financial KPIs in a manner that makes their effective comparison difficult. The research confirms that mainly industry, ecologists and the reporting standard determine the significant differences in the quality of the KPIs disclosures and the quantity of presented KPIs.Research limitations/implicationsThe paper adds to the understanding of the differences in the quality of KPIs presentation and the choice of disclosed KPIs.Practical implicationsThe paper includes suggestions on how to change corporate practice with regard to the non-financial KPIs disclosures.Originality/valueWe shed additional light on the importance of internal contextual factors such as the reporting standard and the reporters' experience in providing non-financial KPIs disclosures.

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“…Park and Kang (2020) and Camilleri (2016) explored the role of dialogic communication of positive CSR behaviors. Moreover, Okazaki, Plangger, West and Menéndez (2019) have studied the potential of strategic CSR communications through Twitter.…”

Section: Evaluation Of Social Network In Corporate Communicationmentioning

confidence: 99%

Corporate Communication Through Social Networks: The Identification of the Key Dimensions for Dialogic Communication

Capriotti¹,

Zeler²,

Camilleri³

2021

Strategic Corporate Communication in the Digital Age

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Web 2.0 and the social networks have changed how organizations interact with their publics. They enable organizations to engage in symmetric dialogic communications with individuals. Various organizations are increasingly using different social media to enhance their visibility and relationships with their publics. They allow them to disseminate information, to participate, listen and actively engage in online conversations with different stakeholders. Some social networks have become a key instrument for corporate communication. Therefore, this chapter presents a critical review on the organizations' dialogic communications with the publics via social networks. It puts forward a conceptual framework that comprises five key dimensions including 'active presence', 'interactive attitude', 'interactive resources', 'responsiveness' and 'conversation'. This contribution examines each dimension and explains their effect on the organizations' dialogic communication with the publics.Hence, this contribution has resulted in important implications for corporate communication practitioners as well as for academia. Moreover, it opens future research avenues to academia.

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Exploring digital corporate social responsibility communications on Twitter

Cited by 118 publications

References 48 publications

Firms’ challenges and social responsibilities during Covid-19: A Twitter analysis

Firms’ challenges and social responsibilities during Covid-19: A Twitter analysis

Non-financial key performance indicators: what determines the differences in the quality and quantity of the disclosures?

Corporate Communication Through Social Networks: The Identification of the Key Dimensions for Dialogic Communication

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