Exploring donor's intention in charitable crowdfunding: intrinsic and extrinsic motivations

Chen, Yuangao; Dai, Ruyi; Wang, Lu; Yang, Shuiqing; Li, Yixiao; Wei, June

doi:10.1108/imds-11-2020-0631

Cited by 46 publications

(42 citation statements)

References 60 publications

(113 reference statements)

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“…SDT has gained importance in crowdsourcing platforms (Flostrand et al, 2019 ; Zhao & Zhu, 2012a , 2012b ) and reward-based crowdfunding applications (Bretschneider & Leimeister, 2017 ); however, the application of SDT in the domain of DBC is scarce. Based on SDT, (Chen et al ( 2021 ) pointed out that intrinsically motivated supporters donate to a cause out of self-pleasure and enjoyment. Donating on charitable crowdfunding platforms provides internal satisfaction and fulfillment to donors (Bagheri et al, 2019 ; Cox et al, 2018 ), and DBC platforms also provide a sense of relatedness to them as fundraisers communicate on these platforms (Wang et al, 2019 ).…”

Section: Theoretical Underpinningmentioning

confidence: 99%

“…In the context of the scarce literature exploring this last dimension (i.e., the perspective of donors), we argue that it is important to explore the reasons and situations that explain the donors’ donation behavior. Kim et al ( 2021 ) assert that donors and their decisions to donate are based on various dimensions such as their choices, the cause, the relatability to the cause, their experience, their trust in the donation channel, the kind of appeal, and many more (Chen et al, 2021 ; Burtch et al, 2013 ); however, scant research studies have focused on the repeated donation behavior of these donors.…”

Section: Introductionmentioning

confidence: 99%

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An empirical investigation of repeated donations on crowdfunding platforms during COVID-19

2023

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The COVID-19 pandemic has impacted the financial well-being of people and the world’s economy. Crowdfunding is a prominent contributor to this pandemic's adverse effects. Donations on crowdfunding platforms have received attention; however, repeated donations, especially during COVID-19, need to be studied. This study aims to understand the role of reward-based gamification as a tool for understanding repeated donation behaviour on crowdfunding platforms during COVID-19. The study uses the self-determination theory to propose the conceptual framework and uses cross sectional data from 514 donors using survey based instruments. This study aims to understand the role of social relatedness with donors’ intrinsic motivation to make repeated donations. Similarly, it tries to establish the role of social relatedness and engagement with repeated donation behaviour. The study uses reward-based gamification as moderating variables, and the model controls the experience of donating on crowdfunding platforms. The results confirm the relationship between social relatedness impacting a donor’s intrinsic motivation and engagement in crowdfunding platform activities leading to repeated donation behaviour. The study further establishes that reward-based gamification moderates the relationship between intrinsic motivation and repeated donation behaviour. The results reveal that the experience of donating impacts the users' repeated donations. The study presents new insights on the role of gamification in inducing repeated donations on crowdfunding platforms during COVID-19.

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Section: Theoretical Underpinningmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

An empirical investigation of repeated donations on crowdfunding platforms during COVID-19

2023

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“…In other words, the substitution models of subsequent investors' herding behavior will dominate when prior funding levels are too high. One reason for this is that, while supporting donation-based crowdfunding projects involves prosocial motivation (Chen et al, 2021), research also indicates prosocial psychology can impact investors in reward-based crowdfunding (Calic and Shevchenko, 2020). Projects with higher funding levels are more likely to be successful, meaning they will no longer need superfluous financial support to meet their funding goals.…”

Section: Hypothesis Development 31 Effect Of Prior Funding Performancementioning

confidence: 99%

Rethinking investors' herding behavior under the conditions of reward-based crowdfunding platform

Zhu

Liu

Zhang

2022

IMDS

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PurposeReward-based crowdfunding, an emerging financing channel for SMEs, has attracted significant attention from scholars and practitioners. Scholars have mostly explored investors’ herding behavior in platforms to better understand investors’ decision-making mechanisms and management of funding projects. However, current evidence is inconsistent regarding herding behavior during the funding process. This study proposes prior funding performances have a nonlinear effect on subsequent funding performance and that this nonlinear relationship is conditional on competition intensity and information disclosure.Design/methodology/approachBased on objective data collected from a dominant reward-based crowdfunding platform in China, this study follows a panel ordinary least squares (OLS) model to estimate the effects of prior funding performance on the subsequent funding performance and the moderating role of environmental factors (i.e. competition intensity and information disclosure) in a given platform.FindingsThe results show prior funding performance had an inverted U-shaped effect on subsequent performance; this inverted U-shaped relationship was attenuated when the number of interactive messages was larger and competition was more intense, and it was strengthened when information updates were more frequent.Originality/valueThe effects of prior funding performance on subsequent performance at different stages of the fundraising process and under different platform environments remains unclear. The authors revisit the varying viewpoints in existing research and propose that the enhancement and substitution effects of prior funding performance are dominant at different funding stages. Overall, the results of this study highlight that the crowdfunding platform environment may become a boundary condition for investors' herding behavior.

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“…In addition, Zhang et al examined the helpfulness votes of Amazon commodity reviews and found that the length of comments has a significant impact on their persuasion ability, i.e., consumers may be more likely to recognize such comments and cast useful votes ( Zhang et al, 2010 ). Many studies on transactional communities also show that the length of comments has a positive impact on perceived information helpfulness ( Huang et al, 2015 ; Chen et al, 2021 ). For complex mental health information, longer content is more usually more systematic and standardized, which normally contains the responders’ detailed and rational analysis of mental status of the help-seekers, thus other visitors are more likely to cast a higher helpfulness vote after reading.…”

Section: Theoretical Background and Hypotheses Developmentmentioning

confidence: 99%

“…In the existing literature, scholars have explored the influential factors affecting online information helpfulness using various lenses and have mainly utilized two perspectives ( Racherla and Friske, 2012 ): information source (i.e., individual characteristics of the information providers), information quality (i.e., the content of the information) ( Chen et al, 2021 ). The majority of studies based on information sources in online comment communities find that reviewers own factors have a direct positive impact on the perceived helpfulness of comments ( Qigeng et al, 2017 ).…”

Section: Introductionmentioning

confidence: 99%

What makes helpful online mental health information? Empirical evidence on the effects of information quality and responders’ effort

Guo

Guo²,

Wang³

et al. 2022

Front. Psychol.

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Although online health communities are popular in supporting mental health, factors leading to the helpfulness of mental health information are still under-investigated. Based on the elaboration likelihood model and motivation theory, we incorporate two types of health information-related constructs, i.e., information quality (central route) and responders’ effort (peripheral route), and adopt reputation as an extrinsic motivation to build our model. We crawl data from a Chinese online mental health community and extract 11 key variables, and then analyze the model with negative binomial regression. The empirical results indicate that the effect of the length of health information on its helpfulness votes is positively significant, while the effect of readability of health information on its helpfulness votes is relatively negative. In terms of responders’ effort, both the timelines of the response and interactive feedback have a significant positive impact on helpfulness of health information votes, while these effects are negatively moderated by the online reputation of responders. This study contributes to the literature on information evaluation mechanisms in online health communities.

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Exploring donor's intention in charitable crowdfunding: intrinsic and extrinsic motivations

Cited by 46 publications

References 60 publications

An empirical investigation of repeated donations on crowdfunding platforms during COVID-19

An empirical investigation of repeated donations on crowdfunding platforms during COVID-19

Rethinking investors' herding behavior under the conditions of reward-based crowdfunding platform

What makes helpful online mental health information? Empirical evidence on the effects of information quality and responders’ effort

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