Exploring driver and user perspectives of service quality in sharing economy transport platforms

Amat-Lefort, Natalia; Marimón, Frederic; Mas‐Machuca, Marta

doi:10.1080/14783363.2023.2169123

Cited by 3 publications

(2 citation statements)

References 42 publications

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“…Trust is built through various mechanisms and metrics, such as mutual evaluations between consumers and platform providers, who are considered to be trustworthy sources of information [10]. In addition, the volume of competitive actions, economic incentives, and high-visibility events offered by sharing economy platforms positively influence the development of an early-stage user base [31]. Sociopolitical legitimisation efforts by platforms address stakeholders' concerns and moderate the impact of competitive actions on user base [32].…”

Section: Trust In Platform Providers and User Participationmentioning

confidence: 99%

The Impact of Trust in Platform Providers on User Participation and Economic Benefits in the Sharing Economy in Indonesia

Akadji,

Marliani,

Laksono

2024

Econ. entrep.

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This research investigates the effect of trust in platform providers on user participation and economic benefits in the sharing economy within the context of Indonesia. Utilizing a quantitative approach, Structural Equation Modeling (SEM) with Partial Least Squares (PLS) path analysis was employed to analyze data collected from a sample of 150 participants. The measurement model assessment confirmed the reliability and validity of the latent constructs, while the structural model estimation revealed significant positive relationships between trust in platform providers and user participation, trust in platform providers and economic benefits, as well as user participation and economic benefits. Mediation analysis further demonstrated the mediating role of user participation in the relationship between trust in platform providers and economic benefits. The moderation analysis did not reveal any significant moderation effects. Overall, the findings contribute to understanding the dynamics of trust, user behavior, and economic outcomes in the Indonesian sharing economy context, offering insights for platform providers, policymakers, and researchers.

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Section: Trust In Platform Providers and User Participationmentioning

confidence: 99%

The Impact of Trust in Platform Providers on User Participation and Economic Benefits in the Sharing Economy in Indonesia

Akadji,

Marliani,

Laksono

2024

Econ. entrep.

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“…Relevant information is also important for improving nostalgia marketing strategies (Rana et al, 2020). This is to develop social networks between hosts and guests, so that increasing consumer trust (Bahadur & Ali, 2023) by engaging peer-to-peer with peers will be more efficient in achieving goals (Amat-Lefort et al, 2023), so that interpersonal relationships and trusting relationships will be formed (C. X. Zhang et al, 2022).…”

Section: Service Quality Mediating Nostalgia Marketing To Customer Sa...mentioning

confidence: 99%

Nostalgic Marketing and its Antecedents on Gen X

Puspitasari,

Saputra,

Casmi

2024

J. Professional Business Review

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Purpose: This study aims to see the extent of Borobudur temple as heritage tourism with neuromarketing/nostalgia as its main indicator. Theoretical Framework: The basic theory used is neuromarketing theory. Nostalgia as neuromarketing is defined as an emotion that has implications for a series of complex psychological processes, including social behavior. This social behavior is also related to a person's consumption behavior towards certain purchases which creates a nostalgic impact on that person. This consumption behavior is related to the marketing strategy implemented by the marketing object. Design/Methodology: The research method used is the Structural Equation Modeling (SEM) SmartPLS version 4 model. With validity, reliability and goodness of fit analysis tools to answer the research hypothesis. Findings: The results obtained by nostalgia marketing have a positive and significant effect on brand reputation, service quality, and premium price. Brand reputation and premium price do not mediate nostalgic marketing on customer satisfaction, while service quality mediates. Last result, brand reputation and premium price had no effect on customer satisfaction, while service quality had a positive and significant effect. Practical and Social Effects: Tourists' perception of tourist attractions is formed not only on the basis of individual knowledge and beliefs about the characteristics of the site, but also their feelings and perceptions of the destination. Thus, if we want to strengthen again, there is a need for an age-old relationship between tourists and brands. With constant satisfaction, respondent satisfaction remains high to an insignificant price, and commitment and loyalty will be formed. Value or Origin: The many historical tourism sectors in Indonesia and the high number of older visitors make this sector a source of economic and regional growth. This is reinforced by data from Borobudur Temple as the largest Buddhist temple heritage tourist attraction in the world, where 23% of visitors or tourists are over 50 years old. At that age, what motivation makes them visit if not memories and historical facts of the past. Remembering the past, it is easiest to visit the subject directly, this is important in studying neuromarketing and emotions in business.

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