Exploring E-retailing in the Danube Region countries: A study on internet purchasing

Končar, Jelena; Grubor, Aleksandar; Vučenović, Sonja; Marić, Radenko

doi:10.1016/j.jretconser.2020.102383

Cited by 6 publications

(6 citation statements)

References 8 publications

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“…, 2017). Koncare et al. (2021) have pointed out that one of the tendencies of most consumers is to shop through e-retail from the same retailers they otherwise shop from in a traditional way.…”

Section: Discussion and Theoretical Contributionmentioning

confidence: 99%

Conviction and online purchase intention towards apparel in online environment

Prasad¹,

Prasad

2023

IJRDM

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PurposeThe purpose of the research paper is to examine customers' online purchase intention towards apparel in the online environment, with a focus on the role of conviction and brand reputation of the e-retailer.Design/methodology/approachHypotheses are based on an extensive literature review and tested using adapted existing scales for the constructs-social media usage for apparel, electronic word of mouth (EWOM), conviction, apparel e-retailer's brand reputation and online purchase intention towards apparel, and data are collected from 362 online customers of apparel brands in eight major cities across the country. Structural equation modelling (SEM) is applied to analyze data and test hypotheses because of multiple dependent variables.FindingsThe quantitative results indicate that impact of social media and EWOM on online purchase intention towards apparel is mediated by conviction. The results also explain the moderating effect of apparel e-retailer's brand reputation.Originality/valueFindings provide suggestions for the apparel business in an online environment that address the issue of breach of trust and implications for apparel e-retailers, managers and researchers. The study contributes to the existing retail literature by proposing concept of conviction and role of apparel e-retailer's brand reputation in this context.

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Section: Discussion and Theoretical Contributionmentioning

confidence: 99%

Conviction and online purchase intention towards apparel in online environment

Prasad¹,

Prasad

2023

IJRDM

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“…For instance, the four largest players in the electronic market in the United States are expected to account for an estimated 33.5 % of segment revenue in 2020, where Amazon.com, as a dominant player, is responsible for 28.8 % of segment revenue alone (Kordrostami & Rahmani, 2020). The results of similar studies conducted in the Danube region countries show a strong relation between the degree of concentration of the retail market and the growth of the share of the largest electronic retailers in total retail revenue (Koncar et al, 2020). Therefore, it is necessary to test whether the high degree of concentration of the retail market affects the development of electronic retailing, thus contributing to the growth of the largest electronic retailers' share in the total revenue from electronic retail.…”

Section: Theoretical Background and Development Of Hypothesesmentioning

confidence: 99%

The Effect of Retail Market Concentration on Development of Electronic Retailing in the Danube Region

Končar

Lovreta

Vučenović

et al. 2022

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The development of electronic retailing as a new retail marketing channel based on the Internet appears in contemporary theory and practice. In such market conditions, there is a research problem in which the level of development of the retail market and increasing concentration and competition in the market impact the development of electronic retailing. The aim to prove in this paper is to determine whether the level of concentration of the traditional retail market influences the share of electronic retailing in total retail revenue. The Danube region countries are chosen because of differences in the level of development of the retail market and electronic retailing. The sale revenues of the largest retailers based on which the level of concentration of the retail market in a particular country is determined are analyzed. The study concluded that a high share of the ten biggest retailers in the total retail revenue, as an indicator of the development of the retail market, follows the high share of e-retailing in total retail revenue to some extent. The results also confirmed a significant relation between the origin and types of retailers and the degree of concentration of electronic retail. Recommendations for future research are given in the paper.

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“…From that results, total performance level of the digital platform is calculated by equation (1). The total performance index (3.76) is divided by the importance index (4.38).…”

Section: Importance-performance Attributes Indexmentioning

confidence: 99%

“…In e-retailing, various factors impact customer satisfaction, such as price, quality, speed of delivery, availability of guarantees, availability of transparent information about retailers, existing consumer reviews. These all impact the entire consumer decision-making process: from arrival to the digital store platform, through the product ordering process, and the post-purchase use of products and services [1].…”

Section: Introductionmentioning

confidence: 99%

Importance-Performance Analysis on the Digital Platform Attributes of Food Convenience Store in Indonesia

Wahyudin,

Wuryandani,

Maksum

et al. 2023

IJMABER

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The development of digital technology has changed many things in consumer behavior, including in shopping for daily necessities. The flexibility and efficiency offered by digital technology have encouraged the two largest retail companies in Indonesia to develop a digital food convenience store platform as a strategy to improve service to their customers. By 2021, the developed food convenience store platform has been used by more than one million customers. However, some customers have complaints against the platforms. It means that there are platform attribute performances that need to be improved. This study aims to analyze the attributes of the digital food convenience store platform that users consider important and contribute significantly to its performance. The number of respondents in this study was 200 users of digital food convenience stores platforms, and the data obtained were analyzed by the Importance Performance Analysis (IPA) method. As a result, there are 18 attributes that are considered extremely important by users: login methods, product diversity, user data security, delivery accuracy, product accuracy, customer service, shopping discount, shipping cost discount, direct delivery service and product compatibility. However, users rated that customer service, shopping discounts, and shipping discounts attribute did not meet their expectations. Overall, the performance of the digital food convenience store platform in Indonesia reached 85.83% of user expectations, so that the digital platform developer needs to concentrate on these three attributes so that the level of performance can be maximized and meet user expectations.

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Exploring E-retailing in the Danube Region countries: A study on internet purchasing

Cited by 6 publications

References 8 publications

Conviction and online purchase intention towards apparel in online environment

Conviction and online purchase intention towards apparel in online environment

The Effect of Retail Market Concentration on Development of Electronic Retailing in the Danube Region

Importance-Performance Analysis on the Digital Platform Attributes of Food Convenience Store in Indonesia

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