This paper focuses on examining the ideas put forth by Thomas Lickona. Lickona's perspective on character education revolves around a theory consisting of three fundamental elements: understanding what is morally right, having a deep appreciation for moral values, and actively applying these values in one's actions. The objective of this study is to elucidate Thomas Lickona's concept of character education and its potential as a strategy for cultivating strong moral character in students. Library research as the research methodology is employed in this study, aiming to systematically expound and scrutinize Thomas Lickona's ideas regarding character education in a manner that is accessible and comprehensible to readers. Upon thorough examination and analysis, it becomes evident that Thomas Lickona articulates ten essential ethical principles that ought to be instilled in students: wisdom, justice, patience, self-discipline, love, a positive attitude, diligence, sincerity, gratitude, and humility. Therefore, character education requires transparency and touch from early childhood to early adulthood.