Exploring emotional response to images used in agritourism destination marketing

Joyner, Leah; Kline, Carol; Oliver, Jason D.; Kariko, Daniel

doi:10.1016/j.jdmm.2017.10.004

Cited by 33 publications

(26 citation statements)

References 31 publications

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“…Nevertheless, agritourism still represents a niche market if compared to the whole tourism industry. Evidence from empirical studies suggests some limitations and barriers to agritourism development, including fragmentation of tourism promotion efforts among involved farmers and destination management organizations [89], lack of entrepreneurial farsightedness among farmers [90], and the lack of financial resources [91]. The analysis of motivations limiting the exploitation of agritourism in supporting rural development goes beyond the scope of this research.…”

Section: Discussionmentioning

confidence: 94%

Agritourism and Sustainability: What We Can Learn from a Systematic Literature Review

et al. 2020

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Scholars from different perspectives agree that agritourism can be the right tool to balance the needs of tourists with those of rural communities, offering real opportunities for economic and social development, while mitigating undesirable impacts on the environment. This paper aims to provide a holistic outlook of the different perspectives under which scientific literature deals with the topic of agritourism as a means to support the sustainable development of rural areas. To reach this aim, we performed a systematic review of the scientific literature in order to point out the linkages between agritourism and sustainability. We analyzed papers through a text mining solution based on the Latent Dirichlet Allocation (LDA) technique to point out the main topics around which the scientific literature on agritourism and sustainability has grown. Topics are further categorized in themes by means of an agglomerative hierarchical clustering procedure. Results are further analyzed to highlight the strengths and weaknesses of the current streams of the literature.

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Section: Discussionmentioning

confidence: 94%

Agritourism and Sustainability: What We Can Learn from a Systematic Literature Review

et al. 2020

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“…Baker and Crompton (2000, p. 790) define revisit intention as "the likelihood of a tourist repeating an activity or revisiting a facility/destination". In tourism literature, tourists' emotional experiences and destination marketing's focus on such experiences are considered to be emerging areas of research (Joyner et al, 2018;. In this field, studying behavioural intention and its antecedents has been considered a key topic of research (Bufquin et al, 2018;.…”

Section: Experience Emotions and Behavioural Intentionsmentioning

confidence: 99%

How do personality traits affect visitor’s experience, emotional stimulation and behaviour? The case of wine tourism

Leri

Theodoridis

2020

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Purpose The purpose of this study is to investigate the moderation effects of the Big Five personality traits on the relationships between holistic experience constructs (i.e. servicescape and other visitors’ behaviours), emotional responses and revisit intention in the context of winery visitation experiences in Greece. Design/methodology/approach The study adopts a holistic approach to visitor experience and suggests that visitors base their experience perception on the servicescape’s attributes and other visitors’ suitable behaviours. Path analysis was adopted to measure the impact of these constructs on visitors’ emotions and the role these emotions play in predicting visitors’ revisit intentions. The moderation effect of the Big Five personality traits in such relationships was examined using the SPSS PROCESS. A self-administered, highly structured questionnaire was distributed to winery visitors in Greece; a total of 615 responses were used in data analysis. Findings The results indicate that all the examined relationships become stronger as a result of visitors having high or average scores for openness, extraversion, agreeableness and conscientiousness, or low scores for neuroticism. Research limitations/implications The findings enhance the existing literature pertaining to experiential marketing, wine tourism marketing and the role of personality in tourism by providing new insights. Practical implications The overall findings may benefit wineries in their efforts to carry out the following: increase visitors’ revisit intentions; design and manage the winery environment and the winery experience effectively; and design marketing strategies. Originality/value The paper’s originality lies in providing information to clarify the role of visitors’ personalities as a contributing factor to their emotional stimulation and their revisit intentions in terms of both constructs of experience (i.e. servicescape and other visitors’ behaviours). Furthermore, this study attempts to respond to recent calls to conduct multidimensional research on the servicescape construct, focusing on both the substantive staging of the servicescape and the communicative staging of the servicescape. Finally, the present study provides new and practical insights regarding the winery experience in the Greek context – an area where very limited research has been conducted so far.

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“…Dubois et al (2017) found out that agritourism connects with regional development and aims to enhance rural capital or local economies. Joyner et al (2018) noted that agritourism provided an opportunity for direct farmer-to-consumer marketing and consisted of agricultural-related activities on the working farm. Phillip et al (2010) proposed an activity-based taxonomy and classified agritourism into five types such as non-working farm agritourism.…”

Section: Agritourismmentioning

confidence: 99%

Agritourism: experience design, activities, and revisit intention

Liang

Hsiao

Chen

et al. 2020

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Purpose Previous studies have discussed individual effects that certain agritourism activities have on visitor response while ignoring interaction effects. Therefore, the purpose of this study is to discuss both the individual and interaction effects of agritourism activities on tourist revisit intention. Design/methodology/approach This study classified agritourism activities into four categories and collected 883 valid samples. Logistic regression was then applied to test the influence of agritourism activities on tourist revisit intention. Findings Based on the results of the statistical analysis, it was found that those agritourism activities, which required mutual cooperation such as do-it-yourself (DIY), animal interaction/feeding and fruit and vegetable picking, enhanced tourist revisit intention. Furthermore, the agritourism groups participating in activities with or without children did not have consistent revisit intentions regarding animal feeding/interaction activities. In particular, this study found that willingness to revisit for tourists with children was influenced by animal feeding/interaction, but not for tourists without children. Research limitations/implications This study demonstrates that not all agritourism activities enhance revisit intention. For this reason, agritourism businesses should consider redesigning their activities related to visitor and animal interactions as increasing conscientiousness regarding animal welfare, especially with regard to animal abuse. Additionally, those activities focused on education and ecology are not as appreciated by tourists as they may have been previously assumed between different groups. Originality/value The findings of this study reveal that if the types of agritourism activities could fulfill visitors' expectations and desires they are more likely to have a satisfying experience. The authors consider some of these notions to be a kind of unrealistic fantasy regarding agritourism and the kind of activities involved therein. This kind of fantasy is likely formed by visitors 2019 past experiences and culture. As a result, the authors conclude that agritourism activities focused on the education of plants and ecology do not achieve the truly preferred aim of better interaction between people. Objetivo Estudios anteriores han tratado los efectos individuales que tienen algunas actividades agroturísticas sobre la respuesta del visitante ignorando los efectos de interacción. Por eso, el objetivo de este estudio es tratar conjuntamente los efectos individuales y de interacción de las actividades agroturísticas sobre la intención de volver a visitar del turista.

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Exploring emotional response to images used in agritourism destination marketing

Cited by 33 publications

References 31 publications

Agritourism and Sustainability: What We Can Learn from a Systematic Literature Review

Agritourism and Sustainability: What We Can Learn from a Systematic Literature Review

How do personality traits affect visitor’s experience, emotional stimulation and behaviour? The case of wine tourism

Agritourism: experience design, activities, and revisit intention

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