Exploring food consumers’ motivations to fight both climate change and biodiversity loss: Combining insights from behavior theory and Eurobarometer data

Boer, J. de; Aiking, H.

doi:10.1016/j.foodqual.2021.104304

Cited by 13 publications

(6 citation statements)

References 95 publications

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“…One reason for the preference of these established concepts could be that consumers are more familiar with them. Indeed, de Boer and Aiking (2021) found that 40% of their sample had not heard of the term biodiversity before.…”

Section: State Of Researchmentioning

confidence: 99%

Perfect apples or sustainable production?—Consumer perspectives from Germany

Hueppe,

Zander

2023

J of Consumer Behaviour

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In recent years, environmental problems, such as resource depletion and biodiversity loss, have come to the forefront of society's attention. Consumption of fruits and vegetables from extensive production systems could decrease food loss and increase biodiversity and more sustainable resource use. However, fruits and vegetables from extensive production systems are not always of perfect external quality, and hence, rejected by consumers. To increase acceptance of imperfect fruits, this study aims to better understand consumers' perceptions of different levels of imperfections, using apples as an example. An online survey with 842 German consumers investigated associations, important apple‐buying criteria, organic apple consumption, socio‐demographics, and willingness to pay (WTP) for apples with different levels of imperfection. The latter is investigated via contingent valuation. A multiple linear regression was calculated for each level of imperfection. Results show that consumers' WTP for apples differed depending on the level of external imperfections. The majority of consumers accepted slightly imperfect apples; a noticeable share would even buy them at the same price as flawless apples. Apples with heavy imperfections were mainly accepted by consumers who had sustainable buying criteria. To increase acceptance, it is important to tell consumers that their food choice can make an impact on how apples are produced, that imperfect apples come from more sustainable production systems and are of perfect internal quality. And finally, it is important to give specific advice that buying these apples can help to increase sustainable resource use and biodiversity.

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Section: State Of Researchmentioning

confidence: 99%

Perfect apples or sustainable production?—Consumer perspectives from Germany

Hueppe,

Zander

2023

J of Consumer Behaviour

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“…Environmental issues are more important for low-meat eaters, vegetarians and young people; they reinforce those already committed to reducing meat consumption but rarely bring about a change in diet on their own ( de Boer et al, 2017 ; Sanchez-Sabate et al, 2019 ; Fehér et al, 2020 ; Hielkema and Lund, 2021 ; Kemper and White, 2021 ; Malek and Umberger, 2021a ; Trewern et al, 2022 ; Verain and Dagevos, 2022 ; Verain et al, 2022 ; Valli et al, 2023 ). de Boer and Aiking (2021) suggest that pro-environmental food choices are not necessarily motivated by environmental concern but rather result from a complex process involving social motivation, such as being other-oriented and socially responsible. In the Asian context, the sustainability argument finds favour with consumers, mainly because it is associated with food that is free from pesticides, chemicals, and antibiotics ( de Koning et al, 2015 ).…”

Section: Introductionmentioning

confidence: 99%

“…Similarly, working environment and colleagues also influence food choices ( Mylan, 2018 ). Finally, the social context in which one lives and society as a whole influence individual choices by determining what is perceived as normal ( Sanchez-Sabate et al, 2019 ; de Boer and Aiking, 2021 ; Verain and Dagevos, 2022 ; Verain et al, 2022 ; Halkier and Lund, 2023 ), appropriate ( de Boer et al, 2017 ; Mylan, 2018 ; Collier et al, 2022 ) or conforming ( Lacroix and Gifford, 2019 ). Cultural heritage also plays a role in determining what is appropriate for a special occasion e.g., family celebration, religious holiday, party, barbecue, welcoming guests ( Marinova and Bogueva, 2019 ; Markoni et al, 2023 ), for how to behave as guests, and as to what extent customs and traditions can be reinvented and adapted ( de Boer et al, 2017 ; Mylan, 2018 ; Collier et al, 2021 , 2022 ; Kemper and White, 2021 ).…”

Section: Introductionmentioning

confidence: 99%

“…Familiarity with food directly correlates with the intensity of meat consumption, with the heaviest consumers attaching greater importance to it ( Malek and Umberger, 2021a ). The question of identity expression through food choices seems to be of particular importance to vegetarians ( Sanchez-Sabate et al, 2019 ; Rosenfeld et al, 2020 ; Collier et al, 2021 ; de Boer and Aiking, 2021 ; Hielkema and Lund, 2021 ; Amato et al, 2022 ). Finally, the provision of variety in a diet ( de Boer et al, 2017 ; Mylan, 2018 ; Fehér et al, 2020 ; Kemper and White, 2021 ) and moral considerations ( Verain and Dagevos, 2022 ) are also frequently cited motives in relation to meat consumption, with the latter being more specific to meat abstainers.…”

Section: Introductionmentioning

confidence: 99%

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Understanding and tackling meat reduction in different cultural contexts: a segmentation study of Swiss and Vietnamese consumers

Delley,

Ha,

Götze

et al. 2024

Front. Psychol.

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ObjectiveThis study aims to disclose and compare meat consumer segments in Switzerland and Vietnam, which differ in terms of their socioeconomic and cultural settings (the former is a developed country, and the latter is an emerging one) to develop a set of segment-specific recommendations that might be applied to consumption in comparable contexts, that is, in other developed countries and other emerging economies.MethodsData were collected through two online surveys: one for Swiss residents from randomly selected households and one for Vietnamese urban residents recruited via snowball sampling. The final sample size was N = 643 for Switzerland and N = 616 for Vietnam. Hierarchical cluster analyses followed by K-means cluster analyses revealed five distinct clusters in both countries.ResultsThree clusters were common to both countries: meat lovers (21% in Switzerland and 19% in Vietnam), proactive consumers (22% in Switzerland and 14% in Vietnam) and suggestible consumers (19% in Switzerland and 25% in Vietnam). Two were specific to each country, namely traditional (19%) and basic (21%) consumers in Switzerland and confident (16%) and anxious (26%) consumers in Vietnam.ConclusionRelying on voluntary actions, nudging techniques, private initiatives and consumers’ sense of responsibility will certainly be useful but will nevertheless be insufficient to achieve a planetary health diet within the given timeframe (the 2030 Agenda for Sustainable Development). Governments will have no choice but to activate all levers within their sphere of influence – including regulatory measures – and oblige private sector actors to commit to the measures imposed on them. A binding international agenda with common objectives and measures is a judicious approach. Unlike most previous studies, which focused on meat consumption intensity and frequency or diet type to segment consumers, our approach, based on psychographic profiles, allows the identification of segments that share common drivers and barriers and thus the development of better-targeted measures to reduce meat consumption.

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“…Not much can be added with respect to this SDG compared to the previous one. The best cost-efficient way for psychology to help in this goal is by means of attitude and behavior change, especially with respect to food and biodiversity (de Boer & Aiking, 2021). Peace, justice, and strong institutions.…”

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confidence: 99%