Exploring gastronomic tourism experiences through online platforms: evidence from Thai local communities

Kattiyapornpong, Uraiporn; Ditta-Apichai, Morakot; Chuntamara, Chatchasorn

doi:10.1080/02508281.2021.1963920

Cited by 23 publications

(16 citation statements)

References 97 publications

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“…The literature review has highlighted that the number of studies that analyzed gastronomy as an element of cultural heritage and identity of tourist destinations is relatively small, despite the fact that publications increased considerably in 2019 and 2020. In addition, within these investigations, on the one hand, the use of online content generated by restaurateurs and diners as a source of data is rare, unlike other studies that have focused on gastronomic image [115][116][117]; on the other hand, most use qualitative methodologies through in depth interviews, participant observation, etc.…”

Section: Discussionmentioning

confidence: 99%

Gastronomy as a Sign of the Identity and Cultural Heritage of Tourist Destinations: A Bibliometric Analysis 2001–2020

2021

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Gastronomy represents a significant part of the cultural heritage and identity of tourist destinations; however, related scientific literature is scarce. Considering these aspects within the field of tourism and hospitality, and selecting the articles written in English indexed in the Web of Science and Scopus from 2001 to 2020, the objective of this research is twofold: (1) to present a bibliometric analysis of the literature on gastronomic heritage (71 articles); and (2) to analyze some aspects (main topics, frequency of key terms, methods, and data sources) of the research on case studies in Asia and Europe (46 articles), as they are the most prominent regions on the representative list of the intangible cultural heritage of humanity (UNESCO). The study shows the temporal evolution of the literature on gastronomic heritage in parallel with UNESCO’s actions on cultural heritage. The results reveal that most articles relate gastronomic heritage to the sustainability of tourist destinations, and that European case studies address sustainability more than Asian studies do. Regarding the methodology to analyze Asian and European case studies, qualitative research predominates. Within quantitative studies, the use of online content generated by consumers and marketers as a data source is rare.

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Section: Discussionmentioning

confidence: 99%

Gastronomy as a Sign of the Identity and Cultural Heritage of Tourist Destinations: A Bibliometric Analysis 2001–2020

2021

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“…Gastronomy often provides tourists with engaging and memorable experiences and has become an increasingly important element of tourism experiences (Badu-Baiden et al , 2022; Richards, 2021). Compared to general tourists, gastronomists pay a greater attention to authenticity in the place they visit (Gálvez et al , 2020); thus, it is vital for gastronomic destinations to create authentic gastronomic experiences (Kattiyapornpong et al , 2021; Williams et al , 2019). The early literature on the association between authenticity and gastronomy focused on what factors lead to authentic food and dining experience.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Tourists visit ethnic enclaves are mainly for trying authentic cuisine and experiencing authentic ethnic culture (Ang, 2020). Although questing for an authentic experience is one of the essential motives for gastronomists to visit destinations (Chaney and Ryan, 2012; Kattiyapornpong et al , 2021; Kim et al , 2019), some gastronomic destinations fail to provide satisfying authentic experiences (Hillel et al , 2013) due to a lack of uniqueness and exclusiveness in their offerings (Kim and Kim, 2020; Özdemir and Seyitoğlu, 2017). Therefore, the management team of ethnic enclaves, as well as ethnic restaurants, should investigate the factors determining tourists’ perceived authenticity.…”

Section: Introductionmentioning

confidence: 99%

“…However, whether the history of a destination also leads to consumers’ authentic experience is unknown. Secondly, several qualitative studies have stated that imperceptible location generates a feeling of authenticity (Kattiyapornpong et al , 2021; Skinner et al , 2020); yet, there is no empirical evidence to prove this claim. Thirdly, Kim et al (2020) identified that the chain organisation contributes significantly to Chinese consumers’ authenticity perception (Kim et al , 2020).…”

Section: Introductionmentioning

confidence: 99%

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Effects of history, location and size of ethnic enclaves and ethnic restaurants on authentic cultural gastronomic experiences

Song

Kim

2022

IJCHM

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Purpose The extant gastronomy literature has rarely examined a connection between authentic gastronomic experiences and destinations. Specifically, ethnic enclaves, which are unique gastronomic and cultural destinations providing ethnic cuisine and cultural experiences to visitors, have been under-researched. Thus, this study aims to address this knowledge gap. Design/methodology/approach Using a 2 (history: long vs short) × 2 (location: Central Business District vs rural; main street vs alleyway) × 2 size/ownership type (big vs small; chain vs independent) between-subjects design, two experiments were conducted using a sample of 557 British consumers to test the effect of history, location and size of ethnic enclaves and ethnic restaurants on consumers’ authentic cultural and gastronomic experiences in a UK context. Findings In Study 1, ethnic enclave’s size affected consumers’ authentic cultural experiences. In Study 2, restaurants’ history and ownership type positively influenced consumers’ authentic gastronomic experiences. Both studies consistently reported the positive relationship between authentic experiences and behavioural intentions. Practical implications For ethnic enclaves, the management team may consider expanding the size of ethnic enclaves to increase consumers’ authentic cultural experience. For those ethnic restaurants within the ethnic enclave, any independent or old ethnic restaurants should actively promote both characteristics in their marketing materials to create a feeling of offering authentic gastronomic experiences to customers. Originality/value This study identified important ethnic enclave-related factors and ethnic restaurant-related factors forming consumers’ authentic cultural and gastronomic experiences.

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“…Furthermore, Suanpang (2015) also found that Thailand affirms it can be “the hub of gastronomic tourism in ASEAN” as soon as possible. Moreover, Kattiyapornpong et al (2021) stated that gastronomic tourism, particularly gourmet experiences, is vital to driving visitor spending during the COVID-19 pandemic via platforms that offer virtual gastronomic tourism activities. Based on data confirmation again, Figure 3 visualizes the pie chart and confirms that the role of gastronomic activities has the potential to drive some sectors of the Thai tourism industry forward in the future, especially during and after the COVID-19 pandemic.…”

Section: Introductionmentioning

confidence: 99%

The Impact of Gastronomic Tourism on Thailand Economy: Under the Situation of COVID-19 Pandemic

2023

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With the COVID-19 pandemic’s complexity and inexorable devastation, this research article attempts to forecast Thailand’s economic move forward through gastronomic tourism promotion. The dynamic input-output (I-O) model was the primary method for classifying gastronomic activities in tourism I-O data, which was investigated sector by sector. The Ministry of Tourism and Sports in Bangkok, Thailand, officially gathered the 2017 I-O table. To briefly explain the empirical results, it found that the main sectors of gastronomic tourism that highly impact Thailand’s economy are the processing and preserving of foods, other foods, food and beverage serving activities, and other food services. In terms of forecasting during the period of the COVID-19 pandemic, the Bayesian Structural Time Series (BSTS) based on the dynamic input-output (I-O) model suggests that approximately 1% to 2% of Thailand’s gastronomic tourism will be able to contribute to the GDP of this country substantially. By the way, if this research result is significant, then both the private sector and the government sector need to be concerned and promote those sectors as much as they can.

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Exploring gastronomic tourism experiences through online platforms: evidence from Thai local communities

Cited by 23 publications

References 97 publications

Gastronomy as a Sign of the Identity and Cultural Heritage of Tourist Destinations: A Bibliometric Analysis 2001–2020

Gastronomy as a Sign of the Identity and Cultural Heritage of Tourist Destinations: A Bibliometric Analysis 2001–2020

Effects of history, location and size of ethnic enclaves and ethnic restaurants on authentic cultural gastronomic experiences

The Impact of Gastronomic Tourism on Thailand Economy: Under the Situation of COVID-19 Pandemic

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