“…Alongside these hypotheses, and potentially part of the reason for mixed results, is that the rise of the internet has provided a new mechanism for alcohol marketing to young people by redefining social norms around drinking and promoting active participation through features such as "stories" and "live feeds" (Carah, Brodmerkel, & Hernandez, 2014;Nicholls, 2012). Recent studies have also shown how internet-based technologies play a central role in coordination of social activities for young people (Hennell, Piacentini, & Limmer, 2020;Supski, Lindsay, & Tanner, 2017). However, empirical studies of the relationship between internet use and drinking or computer gaming and drinking have produced mixed results (Brunborg & Andreas, 2019;Brunborg, Mentzoni, & Frøyland, 2014;Erevik et al, 2019;Ream, Elliott, & Dunlap, 2011;Wenzel, Bakken, Johansson, Götestam, & Øren, 2009).…”