Exploring High School Students' Educational Use of YouTube

Abstract

YouTube is one of the most prevalent social media sites across the globe. However, there is a lack of research on factors influencing educational use of YouTube. This study examines high school students’ educational use of YouTube with unified theory of acceptance and use of technology (UTAUT). Using structural equation modeling, the proposed model is tested. Results demonstrate that performance expectancy and social influence are the significant predictors of behavioral intention to use YouTube. Furthermore, behavioral intention is the significant predictor of actual usage. The results suggest that students intend to use YouTube for improving their academic performance. Social influence also contributes to their intention. Based on previous literature, the results are discussed.

Predicting and Explaining the Acceptance of Social Video Platforms for Learning: The Case of Brazilian YouTube Users

“…Furthermore, as mention above, our results exhibit a positive and significant effect of SI on IU, which is congruent with other results in voluntary contexts such as the use of YouTube for educational purposes [7,34]. In other words, end-users would have the intention to use the SVP for voluntary learning purposes when they perceive that important others-family members, friends, studying mates, and/or professors-value the adoption of YouTube for educational purposes.…”

“…In more specific terms, it has been argued that, in mandatory contexts, SI's impact on individual conduct could be attributed to a compliance mechanism, while internalization and identification mechanisms would alter an individual´s belief structure, especially in non-mandatory contexts [36,38]. These postulates contrast with some research results that show a direct effect of SI on behavioral intention in cases of voluntary use of the YouTube platform [7,34].…”

“…Third, Chintalapati and Daruri [9] developed and validated TAM construct scales for the use of studying YouTube as a learning resource. Fourth, Bardakci [34] concluded that effort expectancy has no significant impact on behavioral intention. Finally, for the TAM model, Sheppard and Vibert [35] reached the conclusion that perceived ease of use has no significant effect on either perceived usefulness or behavioral intention, positing that perceived ease of use has a moderator effect on the relationship between task-technology fit and perceived usefulness.…”

An Analysis of English Teachers’ Creativity in Media-Based Learning at the Tenth-Grade Students

“…Also, YouTube for English teachers is one of the most prevalent learning sites across the world. It is in accordance with Bardakci (2019) who argues that YouTube for education purposes is useful because it can be modified in line with teachers' learning goals and settings. Also, Arndt and Woore (2018) claim that the use of YouTube can be designed to improve students' vocabulary acquisition.…”

Referentes educativos durante la pandemia de la COVID-19: El éxito de los edutubers

“…La literatura muestra las ventajas del uso de vídeos en educación tanto por parte de los estudiantes (Alpert & Hodkinson, 2019;Díaz et al, 2020;Tiernan & O´ Kelly, 2019) como por parte de los docentes (García-Martín & Cantón-Mayo, 2019), debido a su utilidad (Gillanders et al, 2019;Laugerman & Saunders, 2019;López-Rodríguez & Barac, 2019;Zaneldin et al, 2019), a la mejora de la comprensión de diferentes conceptos (Bohloko et al, 2019), a la potenciación de la motivación (Ng, 2019;Yildirim, 2018) a la mejora del desempeño académico por parte de los discentes (Bardakci, 2019;De-la-Fuente-Sánchez et al, 2018) y a las posibilidades de innovación que ofrece su implementación (Anchundia, 2020).…”