Exploring how mindfulness may enhance perceived value of travel experience

Abstract

This study aims to explore the effect of tourists' mindfulness on the perceived value of travel experience (PVTE) through destination images (cognitive, affective, and conative) and tourist experiences. Data (n=370) was gathered using a self-administered structured questionnaire distributed to travellers departing from Lisbon International airport towards Spain in July 2017. The results show the important role of mindfulness in shaping all dimensions of destination image. Tourist experience acts as a mediator between destination images and PVTE. However, perceived authenticity does not have a moderating, but rather a controlling effect on the relationship between tourist experience and PVTE. From a theoretical point of view, the study makes important contribution in conceptualising the influence of a tourist's mindfulness on PVTE through destination image components and tourist experience. From a practical perspective, it offers practitioners and DMOs valuable insights into the effective design and implementation of suitable destination marketing activities.

A mindful shift: an opportunity for mindfulness-driven tourism in a post-pandemic world

“…It became publicly recognized as a means to heal the manifold ills of modern societies (Kristensen, 2018). In the tourism domain, mindfulness has been recognized for its beneficial effects on tourist wellbeing and transformative influences on tourist experiences (Chen et al, 2017;Kirwin et al, 2019;Loureiro et al, 2019), as well as for its potential impact on the industry's sustainability agenda and its employees' performance (Jang et al, 2020;Lengyel, 2018). Gradually, the tourism industry is becoming aware of this potential of mindfulness, and commercial applications are increasingly emerging to leverage the benefits of meta-awareness within tourist experiences (McGoarty et al, 2020).…”

City image, city brand personality and generation Z residents' life satisfaction under economic crisis: Predictors of city-related social media engagement

“…However, the perceived image of a place is rather subjective (Loureiro, Stylos & Miranda, 2019), and it can, thus, vary between individuals or different population groups, as in the case of, for example, of perceived images formulated by tourists and residents of a city (Manyiwa et al, 2018;Zenker & Beckmann, 2013). Residents who hold positive images for the place they live at, also tend to be more contend with their life there (Zenker & Seigis, 2012).…”

Travel for mindfulness through Zen retreat experience: A case study at Donghua Zen Temple

“…Buddhists often seek to incorporate mindfulness and meditation as part of their tourism experience ( Jiang, Ryan, & Zhang, 2018 ). Even tourists who are not Buddhists often may wish to exercise mindfulness during tourism, or participate in some mindfulness-related tourism activities ( Chen, I-Ling, Scott, & Benckendorff, 2017 ; Loureiro, Stylos, & Miranda, 2019 ). For those who seek advanced practice of mindfulness in tourism, Zen retreats are organized to offer intense professional practice of mindfulness (S.-Y.…”

“…Although the Jiang et al (2018) study blazed a trail for understanding the Zen retreat experience, there are still knowledge and literature gaps worth further exploration. First, despite some progress to reduce mindfulness gaps in tourism literature ( Chen et al, 2017 ; Loureiro et al, 2019 ), a longitudinal understanding of why tourists choose to attend specific Zen sites and the expected outcomes of their visits has yet to be achieved. Second, while Zen retreat experiences vary according to individual differences in mindfulness performance (W. Shi, 2004 ), the hierarchical levels in Zen retreat experience has not yet been covered.…”