Exploring Human Values and Students’ Aspiration in E-Learning Adoption: A Structural Equation Modeling Analysis

Abstract

This study explores the significance of students’ aspirations as motivation and expectations in adopting e-learning, considering the influence of cultural values. The research utilizes a theoretical framework that integrates the Technological Acceptance Model, the Unified Theory of Acceptance and Use of Technology, and the DeLone and McLean Information System Success Model, along with Schwartz’s human values. Employing a quantitative approach, the study investigates the relationship between social factors and e-learning adoption through a survey of 509 students at King Abdulaziz University in Saudi Arabia using a structured questionnaire and Structural Equation Model for hypothesis testing. Results reveal that students with a proclivity for change and self-enhancement have higher motivation and expectations towards e-learning, while those with conservative perspectives show lower motivation and expectations. Additionally, students prioritizing self-enhancement and openness to change are more likely to actively engage in e-learning adoption. This research contributes to sustainability by highlighting how fundamental human values influence e-learning adoption. It also emphasizes the role of sustainable education and transformative learning processes in shaping attitudes towards e-learning. These insights inform the development of effective e-learning programs, benefiting the field of e-learning research and providing valuable guidance to researchers, policymakers, and decision-makers in creating more inclusive and sustainable educational practices.

Values in Action: Unveiling the Impact of Self-Transcendence and Self-Enhancement on Domestic Consumption Choices

“…At the same time, much of the specific research tends to view collectivism or individualism as a universal characteristic of society as a whole [ 88 , 89 , 90 ] and cannot reflect individual consumer values. This paper applies Schwartz’s value theory, which is critical to this quest as it surveys citizens’ values from over 70 countries around the world to reflect a more generalized system of human values [ 47 , 63 , 64 ]. By analyzing values of self-transcendence, characterized by benevolence and universality, and self-enhancement, associated with the pursuit of power and achievement, this research not only extends the investigation into the antecedents of domestic-product consumption but also deepens the understanding of how consumer values, from a broader human value system, influence domestic-product consumption.…”

“…In this paper, we place the research scenario in a more generalized national-product-consumption scenario, which can well complement the existing research findings. Also, Schwartz’s value theory represents a more universal representation of human values across cultures, with a broader scope of values than individualism and collectivism, reflecting a more fundamental human value system [ 47 , 63 , 64 ]. Based on the review and derivation of the ideas in the literature mentioned above, the consumption of national products is essentially a pro-social behavior.…”