This paper analyzes the history of the development of the riverfront of the Han River, the river that runs east-to-west in Seoul. In many scholarly works, the development of a commercial leisure district on the one hand, and local uses such as low-cost housing on the other, have formed two opposing waterfront spatial imaginaries. However, it is questionable whether these two visions are applicable to many metropolitan riverfront developments. The historical absence of an industrial port and the focus on the traffic flow in the Han River have contributed to the linear development of the waterfront area. After analyzing archival data and ethnographical interviews, this paper argues that this idiosyncrasy of the Han River waterfront should not be regarded as either underutilization or underdevelopment. Rather, it should be considered as reflecting the unique urban conditions of Seoul, including the legacy of the Cold War, the wide breadth of the river, and the relatively late expansion of the city south of the river. By situating the Han River development in the context of increasing criticism against the copy-and-paste waterfront developments elsewhere, this paper argues the consideration of “place” needs to include a historical dimension as past spatial practices have the tendency to continue to the present even after new developments are established.