Exploring Information Behavior Patterns in Response to False and Misleading Health Information

Abstract

False information, also known as misinformation or disinformation, has long been a serious concern in health information behavior research. The phenomenon of false information in health information behavior is complex and multifaceted, and it involves a range of factors related to the production, dissemination, and consumption of health information. This paper aims to understand through which channels people receive false health information and which information behavior patterns exist towards this kind of information. Based on 21 qualitative semi‐structured interviews with interactive and visual participative elements, five patterns of health information behavior towards the receivement of false health information were identified. Further, a strong relationship between these patterns, the context in which false health information was encountered, and the information source was observed. Additionally, two specific information behavior patterns (information avoidance and intentional non‐information behavior) as well as the urgency and impact of false information on the health of individuals and society, were identified as potential drivers for the dissemination of false health information.