2017
DOI: 10.1108/ijwbr-03-2016-0011
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Exploring innovation perceptions and practices among micro and small craft breweries

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Cited by 22 publications
(16 citation statements)
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“…A similar argument could be made regarding knowledge in the context of the craft brewing industry, which has experienced substantial growth in the last decade (Aquilani et al, 2015;Baginski and Bell, 2011;Brewers of Europe, 2015;Duarte Alonso et al, 2016;Ellis and Bosworth, 2015;Reid et al, 2014). First, the increasing numbers of craft breweries and craft beer labels has resulted in more alternatives and choices for consumers interested in experiencing such diversity.…”
Section: Introductionmentioning
confidence: 87%
“…A similar argument could be made regarding knowledge in the context of the craft brewing industry, which has experienced substantial growth in the last decade (Aquilani et al, 2015;Baginski and Bell, 2011;Brewers of Europe, 2015;Duarte Alonso et al, 2016;Ellis and Bosworth, 2015;Reid et al, 2014). First, the increasing numbers of craft breweries and craft beer labels has resulted in more alternatives and choices for consumers interested in experiencing such diversity.…”
Section: Introductionmentioning
confidence: 87%
“…Today's marketing challenges are also increasing along with technological advancements. Consumers prefer to find products through digital media [36,37]. However, SMEs have not optimally carried out advertising and marketing strategies or have grasped or used online marketplaces and promotions [34].…”
Section: The Challenge Of Craft Smesmentioning
confidence: 99%
“…SMEs use machinery or technology to increase efficiency. They can also innovate by developing new products and methods and exploring various raw materials [36]. Production factors and energies are used to a minimum and, if possible, can be used for other business operations (reuse or recycling of wastes).…”
Section: The Smes Culture For Open Innovationmentioning
confidence: 99%
“…Similarly to microwineries, microbreweries, considered as small businesses specialised on the production of distinctive styles of beer through their own process [2], are growing in numbers in recent years. Some studies have focused on the role that craft breweries play for the innovation processes [11].…”
Section: Introductionmentioning
confidence: 99%