2024
DOI: 10.54993/syad.1435287
|View full text |Cite
|
Sign up to set email alerts
|

Exploring Internationalization Strategies: A Developing Country Case Study Analysis

Duygu Aydın Ünal

Abstract: This paper investigates the internationalization processes of firms emerging from developing countries, utilizing a case study approach to address the seven theoretical propositions suggested by Paul & Mas (2019). By applying this theoretical framework to analyse the international marketing strategies, the study enriches the existing literature in this domain. Furthermore, there is a lack of literature focusing on a case study of a Turkish firm in this context. The research is designed as a case study, and… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...

Citation Types

0
0
0

Publication Types

Select...

Relationship

0
0

Authors

Journals

citations
Cited by 0 publications
references
References 46 publications
0
0
0
Order By: Relevance

No citations

Set email alert for when this publication receives citations?