“…A growing body of research has examined the use of alternative causal frames of obesity besides personal responsibility, such as social justice (Adler and Stewart, 2009), and the use of framing elements in driving support for obesity policies, including metaphors (Barry, Brescoll, Brownell and Schlesinger, 2009), personal narratives (Lundell et al, 2013;Niederdeppe et al, 2014), thematic frames (Major, 2009), and exemplars (Hoeken and Hustinx, 2007), and causal chains . However, there is a paucity of empirical evidence regarding the influence of messages that directly identifies the food industry as a primary causal agent of obesity.…”