“…First, we did not ask covenantors to preference rank financial incentives together with nonfinancial incentives. Second, previous research from the same context and covenantors (e.g., Selinske et al, 2017Selinske et al, , 2019 and PPA and PLC research from the United States, South Africa and other contexts (e.g., Cortés-Capano et al, 2020;Drescher et al, 2017;Knight et al, 2010;Pasquini et al, 2010;Prado et al, 2018;Sorice et al, 2013;Stroman & Kreuter, 2015), highlights the importance of designing and implementing stewardship programs with an "optimal" mechanism mix that includes nonfinancial incentives (Gunningham & Young, 1997;Ring & Schroeter-Schlaack, 2011). Financial incentives accompanied by a complementary mix of other mechanisms (e.g., education on land management, networking with other covenantors, direct relationships with covenanting organization staff) may benefit landholders with different financial circumstances, stages of life, and personal motivations (Fitzsimons & Wescott, 2007;Moon et al, 2012).…”