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AbstractPurpose -The purpose of this study is to understand the effect of price promotions, venue and place of residence on low-risk, risky and high-risk alcohol consumption behaviour of young women between 18 and 24 years of age who attend university in Australia, Wales and Germany. Design/methodology/approach -The quantitative, self-administered questionnaire collected data from a convenience sample of three universities in three OECD countries with high alcohol consumption being: a regional Australian university (n ¼ 305), a city Welsh university (n ¼ 354) and a rural German university (n ¼ 325). Findings -First, the multinomial logistic regression results revealed that price promotions and venue influenced alcohol consumption in Wales alone while place of residence influenced alcohol consumption in Australia; however, price promotions, venue and place of residence had no effect on young women attending university in Germany. Second, the binomial logistic regression results for Wales reported a sensitivity to price promotions for all three alcohol consumption risk classifications; however, location was of little consequence to risky drinkers when compared to high risk drinkers. For Australia, the place of residence did not influence alcohol consumption for both risky and high-risk drinkers. Originality/value -The value of this study lies in the examination of three levels of alcohol consumption -low-risk, risky and high-risk -for the same cohort across three countries using the same test instrument and standard alcohol consumption metrics. As such, this study provides a more meaningful macro view of alcohol consumption; thus has the capacity to contribute to effectual intervention strategies.