Exploring Marketing Strategies for Islamic Spiritual Tourism

Haq, Farooq; Wong, Ho Yin

doi:10.4337/9780857936028.00026

Cited by 14 publications

(18 citation statements)

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“…A discussion on any Islamic product or service is incomplete without referring to it being labelled as halal (Haq and Wong, 2011;Temporal, 2011). The term halal tourism is an offshoot of Islamic tourism and signifies a tourism system where all products and services are offered with approval of the Islamic Law or Shariah (Battour et al, 2010;Hassan and Hall, 2003).…”

Section: Halal Tourismmentioning

confidence: 98%

“…This re-awareness of Islamic culture, identity, values and spirituality is clearly reflected in the Muslim consumerism around the world (Mukhtar and Butt, 2012;Alserhan, 2010;Haq and Wong, 2011;Battour et al, 2010). Several corporations and their businesses are embracing the Islamic concept as a key feature of their operations and organisational cultures (Mukhtar and Butt, 2012;Temporal, 2011).…”

Section: Introductionmentioning

confidence: 97%

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Islamic spiritual tourism: an innovative marketing framework

Haq

2013

IJSEI

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This conceptual paper presents an innovative marketing framework to recognise Islamic spiritual tourism as a significant type of Islamic tourism. The presentation of the theoretical conceptualisation of Islamic spiritual tourism is based on the study of literature and observations of innovative tourism business practices. The literature on Islamic, spiritual and innovative tourism marketing was reviewed. The innovative marketing framework suggests that Islamic spiritual tourism is a subset of Islamic and halal tourism, while pilgrimage and Muslim religious tourism are its subsets. This unique study emphasises upon the acceptance of the market for Islamic spiritual tourism that is a combination of religious travels among Muslims such as Hajj, Umrah, Rihla and Ziyara. Tourism marketers could focus on this niche market of Muslim spiritual tourists to design their innovative marketing strategies. An empirical study of attitudes and behaviour of Muslims engaged in Islamic spiritual tourism is a palpable future research direction.

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Section: Halal Tourismmentioning

confidence: 98%

Section: Introductionmentioning

confidence: 97%

Islamic spiritual tourism: an innovative marketing framework

Haq

2013

IJSEI

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“…While, a Muslim's voyages to be present at Mausoleums, shrines, mosques, or khankahs for spiritual growth and love towards the holy people are labelled as Ziyara (Charan, Wang, & Yao, 2018;Timothy & Iverson, 2006;Bhardwaj, 1998;Kessler, 1992). Spiritual tourism for Muslims encompasses all three types of journeys mentioned above (Haq & Wong, 2011).…”

Section: Islammentioning

confidence: 99%

“…Similarly, various pre-historic and contemporary worship places and religious sites linked with different religions present spiritual experience to international tourists visiting today's Pakistan. Regarding Muslim spiritual tourists, Pakistan offers a range of classic and contemporary places inducing Mosques, Mausoleums, and religious schools associated with Sufi Scholars (Haq & Wong, 2011). Pakistan also offers a treasure of heritage tourism places that are also considered as spiritual sites by followers of various religions (Seraphim & Haq, 2019).…”

Section: Pakistanmentioning

confidence: 99%

“…Pakistan also offers a treasure of heritage tourism places that are also considered as spiritual sites by followers of various religions (Seraphim & Haq, 2019). The Islamic Ijtima of spiritual tourists across the globe in Raiwind invites over two million devotees to educate and participate in Islamic knowledge and way of life (Haq & Wong, 2011).…”

Section: Pakistanmentioning

confidence: 99%

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The Rise of Spiritual Tourism in South Asia as Business Internationalization

Haq

Medhekar

2020

JMR

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Globalization and digitization are motivating organizations around the world to manage and internationalize their products and services. Adaptively, most Asian companies are internationalizing their businesses with respect to various industries; one obvious example is the tourism industry. The global tourism industry can be segmented into niche types such as heritage tourism, dark tourism, medical tourism, including spiritual tourism. The objective of this paper is to analyze the rise of spiritual tourism in South Asian countries and discusses its operations that are internationalized rather than being region-centric or locally focused. It is argued that that public and private tourism operators in South Asia have realized that spiritual tourism presents an attractive product to invest and market based on people, places, and events. However, the challenge is to internationalize multi-faith spiritual tourism in the context of people, places, and events that would be the only way to develop and sustain this niche segment of the tourism business. It is argued that there are various factors that could enable South Asian countries to effectively internationalize their spiritual tourism destinations. The paper concludes that business internationalization of South Asian spiritual tourism, will not only achieve economic development objectives, but also social and United Nations Sustainable Development Goals, and bi-lateral diplomatic goals for regional peace and prosperity

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Types of tourism: the travelogue of the greatest traveller

Aminudin

Jamal

2019

JIMA

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Purpose This study is one of the first to address the types of tourism in contemporary standing in relation to the travel chronicle of Prophet Muhammad (PBUH). Consequently, this paper aims to identify the similarities between contemporary types of tourism and the premodern travelogue of Muhammad. Not many studies have been conducted relating to Islam, Muhammad and tourism. Design/methodology/approach Muhammad’s travel chronicle was reviewed through a content analysis of the Qu’ran, Hadith and Sirah. A literature review on contemporary types of tourism was conducted to synchronise the use of terminology from Muhammad’s premodern travels and contemporary types of tourism. Findings It is clear that the experiences being narrated in contemporary tourism were also experienced during Muhammad’s time, using different terminology but with similar connotations. Originality/value This study is one of the first to address the similarities between Muhammad’s premodern travelling and contemporary types of tourism. It is clear that several types of tourism that exist today were actually experienced and practiced by Muhammad.

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Exploring Marketing Strategies for Islamic Spiritual Tourism

Cited by 14 publications

References 0 publications

Islamic spiritual tourism: an innovative marketing framework

Islamic spiritual tourism: an innovative marketing framework

The Rise of Spiritual Tourism in South Asia as Business Internationalization

Types of tourism: the travelogue of the greatest traveller

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