Exploring Mid-Market Strategies for Big Data Governance

Abstract

Many data scientists are struggling to adopt effective data governance practices as they transition from traditional data analysis to big data analytics. Data governance of big data requires new strategies to deal with the volume, variety, and velocity attributes of big data. The purpose of this qualitative multiple case study was to explore big data governance strategies employed by data scientists to provide a holistic perspective of those data for making decisions. The participants were 10 data scientists employed in multiple mid-market companies in the greater Salt Lake City, Utah area who have strategies to govern big data. This study’s data collection included semi-structured in-depth individual interviews (n = 10) and analysis of process documentation relating to big data governance in those organizations (n = 4). Through thematic analysis, 4 major themes emerged from the study: ensuring business centricity, striving for simplicity, establishing data source protocols, and designing for security. The strategies outlined in this study can lead to positive social change by proactively addressing the ethical use of personally identifiable information in big data. By implementing strategies relating to the segregation of duties, encryption of data, and personal information, data scientists can mitigate contemporary concerns relating to the use of private information in big data analytics.

The Role of Big Data in Business Strategy: A Critical Review

“…The study emphasized the importance of overcoming cultural, strategic, technological, and process-related challenges to leverage Big Data for competitive advantage. Knapton (2020) explored Big Data governance strategies employed by data scientists in midmarket companies. The study identified key themes such as ensuring business centricity, striving for simplicity, establishing data source protocols, and designing for security.…”