2014
DOI: 10.9790/0837-19544448
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Exploring Modern Technology Adoption in Zimbabwe’s Beauty Therapy Industry

Abstract: Conclusions:The industry is ready to adopt modern technology and there is need to realign the macro environment to make it supportive for the adoption to be real.

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Cited by 3 publications
(5 citation statements)
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“…Research on diffusion of innovations and technology adoption in Zimbabwe indicates that most research has concentrated on merely revealing the extent of adoption and use. Examples include: Dube, Chitura and Runyowa (2009) who studied adoption and use of Internet Banking; Dube, Njanike, Manomano and Chiriseri (2011) who studied the adoption and use of SMS/Mobile banking services; Dube and Gumbo (2017) who studied ICTs in Supermarkets; Mudzingwa and Kabote (2014) who explored the adoption of in the beauty therapy industry and Makiwa and Steyn (2016) who looked into ICT adoption and use in small to medium enterprises. On the other hand, Bara (2016) did an external factor analysis on diffusion and adoption of bank financial innovation in Zimbabwe.…”
Section: Introductionmentioning
confidence: 99%
“…Research on diffusion of innovations and technology adoption in Zimbabwe indicates that most research has concentrated on merely revealing the extent of adoption and use. Examples include: Dube, Chitura and Runyowa (2009) who studied adoption and use of Internet Banking; Dube, Njanike, Manomano and Chiriseri (2011) who studied the adoption and use of SMS/Mobile banking services; Dube and Gumbo (2017) who studied ICTs in Supermarkets; Mudzingwa and Kabote (2014) who explored the adoption of in the beauty therapy industry and Makiwa and Steyn (2016) who looked into ICT adoption and use in small to medium enterprises. On the other hand, Bara (2016) did an external factor analysis on diffusion and adoption of bank financial innovation in Zimbabwe.…”
Section: Introductionmentioning
confidence: 99%
“…Mudzingwa and Kabote’s (2014) study on the adoption of modern technology adoption in Zimbabwe’s beauty therapy industry supports the view that the use of technology assists employees with their daily activities and enhances their job performance. Most hair salon SMME owner/managers investigated (88.2 per cent) claimed that they acquire latest technology, and that technology makes their job easy (87.2 per cent).…”
Section: Resultsmentioning
confidence: 74%
“…When hair salon businesses source public funding to acquire the latest technology, the work of employees simplified, and new customers are attracted to the salons using latest technology. Mudzingwa and Kabote’s (2014) demonstrate the multiplier effects associated with the acquisition of new technologies such as clients’ increased satisfaction with services of salons, increased services for the businesses and increased efficiency of the cosmetology sector.…”
Section: Resultsmentioning
confidence: 96%
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“…Empirically, studies provide evidence that technology acquisition and transfer tend to increase the innovation performance of SMMEs (Charmjuree et al, 2021;Kooli-Chabane et al, 2014), productivity and competitiveness of small-scale agricultural businesses (Rambe & Khaola, 2021) and satisfaction of clients in beauty salons (Mudzingwa & Kabote, 2014), to name a few studies. Mallinguh et al (2020) established that the proportion of capital budget allocated for technology acquisition positively and significantly influence innovation and sales of SMMEs.…”
Section: Technology Acquisition and Performancementioning
confidence: 99%