“…To address RQ3, the literature emphasised the need for understanding different stakeholders' interests (Guo et al, 2022), values and needs (Freudenreich et al, 2019), while also managing expectations (Freeman et al, 2007; Harrison & Wicks, 2019) and communication (Goni et al, 2021). Understanding the values of the stakeholders will guide the business in identifying aspects that are material to the success of the business, assist in formulating a value proposition (Baldassarre et al, 2017) and minimise the implications of strained relationships between the stakeholder network (Mihailova et al, 2022) and the business that may lead to issues of denied legitimacy. The literature asserts that awareness of the focal firm to its stakeholder network determines its ability to employ the right kind of strategies to attain its sustainability mission while minimising potential risk (Norris et al, 2021; Press et al, 2020; Sousa‐Zomer & Cauchick‐Miguel, 2017).…”