Exploring News Tagging on Spanish Digital Press

Abstract

A proper news tagging is essential for a suitable search and retrieval of information by news libraries users, as well as for a suitable web SEO positioning of these media outlets, what is an aspect to take increasingly into account in digital journalism. Through a case study, we carried out a comparative exploratory analysis on how the most read Spanish online newspapers assign the tags which identify the informational content of their news, given the scarcity of this kind of empirical studies and the enormous importance of this task in the field of news librarianship. The resulting data demonstrate the need for specific training in news librarianship for journalists and the importance of educating media outlets in using controlled vocabularies to ensure an efficient retrieval of news in databases a posteriori.