Exploring nonprofit-business partnerships on Twitter from a network perspective

Dong, Chuqing; Rim, Hyejoon

doi:10.1016/j.pubrev.2018.11.001

Cited by 36 publications

(35 citation statements)

References 42 publications

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“…This kind of network plays a significant role in changing and socializing our societies through the disseminated contents. For instance, the Twitter social network has played an important role in the dissemination of information related social [4], education [5], and business purposes [6]. Similarly, Facebook network is considered as the main social network in many countries.…”

Section: Introductionmentioning

confidence: 99%

Structural-Spectral-Based Approach for Anomaly Detection in Facebook Network: Iraqi Demonstrations Case Study

Mahmood¹,

Alanezi²

2021

IJCDS

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Section: Introductionmentioning

confidence: 99%

Structural-Spectral-Based Approach for Anomaly Detection in Facebook Network: Iraqi Demonstrations Case Study

Mahmood¹,

Alanezi²

2021

IJCDS

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“…La lógica del ARS se ha utilizado en: la comprensión de las estrategias de red en Twitter utiliza en la comunicación sobre socios de Responsabilidad Social Empresarial (RSE) de las principales organizaciones sin fines de lucro de los EE. UU (Dong & Rim , 2019); la investigación de los mecanismos organizativos de aprendizaje entre directivos que conducen al establecimiento de redes de asesoramiento intra organizacionales, que facilitan la adquisición y difusión de conocimientos para la innovación (Ghinoi & Di Toma, 2021). Entre otros estudios, cuyo fundamento del ARS es la teoría de grafo (Tabassum et al, 2018).…”

Section: Fundamentos Teóricosunclassified

Dinámica de procesos de innovación educativa mediante el análisis de redes sociales

Lacayo-Cruz

2021

Nexo Revista Científica

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Se analiza la temática de procesos de innovación educativa, mediante el Análisis de Redes Sociales (ARS) a fin de determinar las aristas de los procesos de innovación educativa que realizan los docentes de la carrera de Ingeniería de Sistemas de la Universidad Nacional de Ingeniería (UNI) con su respectivo orden, en el I Semestre del año 2021. Encontrando que, “documentar” es el proceso de innovación educativa que menos se realiza y el de mayor práctica es “medición de resultado”, además se identifican los procesos que tienen oportunidad de mejora en futuras estrategias de capacitación relacionadas con la innovación educativa en la carrera.

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“…In the analysis of non-governmental campaigns regarding anorexia nervosa, awareness through the content of comments and codifying of emojis expressing feelings from users is undertaken. Several studies analyze social media in non-profit organizations from the point of view of networks to explore relationships between organizations (Dong and Rim 2019;Ihm 2015;Lai et al 2017). Other studies focus on analyzing the reactions of the public generated by each publication (likes, comments, and shares) by content analysis (Bellucci and Manetti 2017;Castellano and Folch 2018;Saxton 2014, 2018;Kite et al 2016).…”

Section: Social Marketing and Effectivenessmentioning

confidence: 99%

The Use of Social Digital Networks by NGDO from a Social Marketing Perspective

Coronil

MierTerán-Franco

2019

Social Sciences

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The social marketing paradigm has been changing due to the use of digital social networks. This causes Non-Governmental Development Organizations’ efforts to focus on achieving a greater reaction from the public in these communication channels. We propose that the way forward is to analyze aspects of messages that give rise to a greater response from the audience. In this regard, we have analyzed 3608 Facebook and Twitter publications with the combination of content analysis and correlation analysis. We have considered three aspects: purpose, theme, and quality of the message. We have also listed a breakdown of quality and purpose parameters in order to become more fully acquainted with these aspects. The objectives of this research are firstly to carry out the communication profiles of the NGDOs studied from the points of view of the organizations and the public. Secondly, to analyze the reaction from the public (interactions) measured by the sum of likes plus the number of shares for each post, on Facebook and Twitter, according the parameters considered. The results showed that the most published messages from the organizations do not usually coincide with those that have the most impact on the public. Another proven aspect is that Twitter posts about behavior have more effectiveness than informative messages. Likewise, quality aspects, such as hashtags, mentions, or links, are not succeeding in generating public reaction.

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Exploring nonprofit-business partnerships on Twitter from a network perspective

Cited by 36 publications

References 42 publications

Structural-Spectral-Based Approach for Anomaly Detection in Facebook Network: Iraqi Demonstrations Case Study

Structural-Spectral-Based Approach for Anomaly Detection in Facebook Network: Iraqi Demonstrations Case Study

Dinámica de procesos de innovación educativa mediante el análisis de redes sociales

The Use of Social Digital Networks by NGDO from a Social Marketing Perspective

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