Exploring Omnichannel Retailing Differences and Preferences Among Consumer Generations

Popa, Iulia Diana; Dabija, Dan-Cristian; Grant, David

doi:10.1007/978-3-030-17215-2_9

Cited by 12 publications

(16 citation statements)

References 29 publications

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“…Leveraging user-friendly multimedia functionalities and omnichannel integration, m-commerce apps have enabled businesses to create tailored shopping experiences [65][66][67][68][69]. Customers seem to prefer m-commerce compared to e-commerce due to its increased convenience and flexibility, unique offers, immediacy, and speedier qualitative shopping experiences [58].…”

Section: M-commerce and The Use Of Mobile Appsmentioning

confidence: 99%

Assessing the Effects of the COVID-19 Pandemic on M-Commerce Adoption: An Adapted UTAUT2 Approach

et al. 2022

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The COVID-19 pandemic has impacted consumers’ lives and their shopping patterns, leading them towards mobile commerce. To address current shopping circumstances, an adapted UTAUT2 model aims to integrate trust and perceptions of the effects of the COVID-19 pandemic on consumers’ behavioral intention to rely on m-commerce during this period. The study proposes a research model which is investigated with the help of structural equation modelling in AMOS. Using the framework of a cross-sectional study, data were collected from an emerging market in Romania, where internet speed ranks 4th worldwide and where the yearly increase in internet and social media users is approximately 10%. By using confirmatory factor analysis and structural equation modelling, the research validates the applicability of UTAUT2 in examining consumers’ behavioral intent of using m-commerce during a pandemic. Hedonic motivation is the strongest predictor of consumers’ behavioral intentions to continue using m-commerce. The findings contribute to understandings of consumers’ behavior with m-commerce in an emerging market, extending knowledge based on the adapted UTAUT2 model and allowing for comprehension of the key role of trust and social influences in affecting consumers’ perceptions of the COVID-19 outbreak in relation to shopping patterns.

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Section: M-commerce and The Use Of Mobile Appsmentioning

confidence: 99%

Assessing the Effects of the COVID-19 Pandemic on M-Commerce Adoption: An Adapted UTAUT2 Approach

et al. 2022

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“…Millennials and Generation Z will thus be the significant target market segments going forward until mid-century for retailers (Deloitte 2020). Further, their needs and ways of 'shopping' are different to the previous three generations who are in less consumptive life stages and hence retail growth for them is limited (Larsen and Enlund 2021), save for lifestyle services such as travel and healthcare (Popa, Dabija, and Grant 2019).…”

Section: Changing Consumer Expectationsmentioning

confidence: 99%

“…They have witnessed a turbulent development of communication technologies and social networking technology in a global and massively connected world. Lastly, they are also highly educated, mostly being elearners, very environmentally conscious and active (Popa, Dabija, and Grant 2019).…”

Section: Changing Consumer Expectationsmentioning

confidence: 99%

A brave new world for retail logistics and SCM in the 2020s and beyond

Grant

Banomyong

Gibson

2021

International Journal of Logistics Research and Applications

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This perspective paper considers the current state of retail and retail logistics and supply chain management to discuss what the future may hold for it through four important issues: changing consumer expectations, the impact of e-commerce, and the relationship with the natural environment all of which are influenced by the economic environment. These issues apply to retailing globally and have been exacerbated by events such as the global COVID-19 pandemic, and examples are provided from various retail markets to illustrate them. Retailers will need to think strategically how to adapt their business models to address these issues by recognising the needs of new consumer segments, focussing on niche service and products to avoid direct clashes with larger physical store and Internet retailers, embracing more fully opportunities in e-commerce, and ensuring their activities are sustainable economically, socially and ecologically.

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“…Long-term customer relationships are key to driving sustainable growth and building a strong brand. For this reason, it is essential to understand new consumption habits, lifestyles, values and even cultural issues that cause changes in business and society (Popa et al ., 2019). In the financial field, it is not different.…”

Section: Introductionmentioning

confidence: 99%

Customer loyalty in the banking sector: a meta-analytic study

Buhler,

De Oliveira Santini,

Junior Ladeira

et al. 2023

IJBM

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PurposeThis study aims to synthesize and integrate findings from diverse research on the antecedents and moderators of customer loyalty in the banking sector. Through a comprehensive meta-analysis, the research seeks to understand the primary drivers of bank loyalty and the potential cultural, economic and social indicators that might influence these relationships.Design/methodology/approachA rigorous meta-analysis was conducted, analyzing 275 studies with 1,365 effect sizes involving over 134,000 bank customers from more than 50 countries. The research evaluated the effect sizes of the main relationships between loyalty antecedents and consequences and assessed the influence of cultural, economic and social moderators.FindingsThe study identified key antecedents of bank loyalty, with responsiveness, privacy, commitment, trust and empathy being paramount. Cultural dimensions, such as individualism and masculinity, significantly moderate the relationships between trust and loyalty. The human development index (HDI) was also identified as a significant economic moderator, particularly influencing the relationship between satisfaction and bank loyalty.Originality/valueThis research offers a holistic view of bank loyalty, bridging gaps from conflicting findings in prior literature. Examining a vast array of studies across diverse cultural and economic contexts provides empirical generalizations about bank loyalty behavior, offering valuable insights for academia and the banking industry.

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Exploring Omnichannel Retailing Differences and Preferences Among Consumer Generations

Cited by 12 publications

References 29 publications

Assessing the Effects of the COVID-19 Pandemic on M-Commerce Adoption: An Adapted UTAUT2 Approach

Assessing the Effects of the COVID-19 Pandemic on M-Commerce Adoption: An Adapted UTAUT2 Approach

A brave new world for retail logistics and SCM in the 2020s and beyond

Customer loyalty in the banking sector: a meta-analytic study

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