Exploring Recreationist-Environment Fit Hospitality Experiences of Green Hotels in China

Abstract

To develop the hotel industry’s competitiveness, research on satisfaction and revisit intentions has always been important. More research has recently focused on guests’ pro-environmental behaviors and low-carbon management in the hotel industry. This research creates a recreationist-environmental fit satisfaction-revisit intention model based on the recreationist-environmental fit theory. This study surveyed seven green-standard hotels in Sanya, China, and tested the moderating effect of guests’ environmental behavior on their satisfaction and willingness to revisit. Self-administered questionnaires were distributed to respondents who had visited the surveyed green-standard hotels. Two hundred and forty-five valid questionnaires were collected with the hypotheses developed and examined using the SEM and HMR methods. The results indicated that the suitability of a leisure environment could positively impact guest satisfaction, which positively affected their willingness to revisit. In addition, this study proved the moderating effect of guests’ pro-environmental behaviors between satisfaction and revisit intentions.

The Effect of Green Certificates on the Purchasing Decisions of Online Customers in Green Hotels: A Case Study from Saudi Arabia

“…In this study, we wanted to see if green certificates increased the likelihood of returning and paying a higher price for a hotel room. The structural model confirmed the positive and significant relationships between these variables, confirming the findings of previous studies such as this one: "Exploring Recreational-Environment Fit Hospitality Experiences of Green Hotels in China", written by Yu and published in the journal Sustainability in 2022 (Yu, 2022) [26]. Gu has also confirmed these findings in his article "The Effects of Subjective Knowledge, Altruistic Value and Consumer Self-Confidence on the Green Purchase Attitudes and Green Purchase Behaviour of Chinese Customers", which was published in 2022 (Gu, 2022) [32].…”

“…Most hotels take environmental conservation seriously and strive to reduce their environmental effect through ecologically friendly measures. A recent survey found that 55% of guests were willing to pay more for an ecologically friendly hotel room (Yu, 2022) [26]. Furthermore, 70% responded that choosing an ecologically responsible hotel would affect their decision to book a specific hotel for a vacation or business travel.…”

Exploring the role of digital green marketing campaigns and environmental beliefs in shaping tourist behavior and revisit intentions in eco-tourism

“…Tourists who experience satisfaction when visiting a tourist site tend to have the desire to revisit that destination on different occasions. Within the context of tourism, tourists select destinations that possess characteristics capable of satisfying their needs (Stylos et al, 2017;Yu, 2022). According to research of the literature, tourists who demonstrate proenvironmental behavior and have a strong commitment to long-term environmental development goals will gain advantages from visiting natural tourist destinations (Shien et al, 2022).…”

Spatial-Temporal Characteristics and Driving Factors of the Eco-Efficiency of Tourist Hotels in China

“…China did not realize that low-carbon environmental protection would become a new trend in the hotel industry until 2010. Since then, different scholars have studied the low-carbon production [ 28 ], low-carbon consumption [ 6 ], low-carbon service [ 29 ], low-carbon management [ 30 ], and low-carbon image [ 31 ] of the hotel industry and achieved great results. However, there are few studies on the spatial pattern, evolution trend, and income relationship of carbon emissions of Chinese hotels over a long time series.…”