2018
DOI: 10.1108/jsm-03-2017-0101
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Exploring restorative potential of biophilic servicescapes

Abstract: Purpose The purpose of this study is to explore the relationship between the biophilic stimuli present in the servicescape and restorative effects on psychological states among consumers. The research also examines moderating role of service contexts in this relationship. Design/methodology/approach This empirical study applied a laboratory-like experimental design with one-shot treatment. About 566 usable responses were collected using six photographic images – three were biophilic environments and three we… Show more

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Cited by 49 publications
(55 citation statements)
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References 123 publications
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“…In Japan, consumers traditionally find a place of w abi-sabi (originated from Buddhist aesthetics) (Kempton, 2018), as Attention Restoration Theory (ART) and Stress Recovery Theory (SRT) theories predict (Purani and Kumar, 2018). In Chinese cultural settings, dual selves permit people to show their public self or interdependent self, conforming to social norms of Confucianism.…”
Section: Discussionmentioning
confidence: 99%
See 1 more Smart Citation
“…In Japan, consumers traditionally find a place of w abi-sabi (originated from Buddhist aesthetics) (Kempton, 2018), as Attention Restoration Theory (ART) and Stress Recovery Theory (SRT) theories predict (Purani and Kumar, 2018). In Chinese cultural settings, dual selves permit people to show their public self or interdependent self, conforming to social norms of Confucianism.…”
Section: Discussionmentioning
confidence: 99%
“…Rosenbaum et al (2020) further proposed therapeutic servicescapes, extending the restoration model by adding relational resources – human attachment, well-being and therapeutics (Gesler, 1996). Purami and Kumar (2018) tested the restorative potential of biophilic servicescapes containing natural elements, confirming cognitive restoration and affective recovery. Drawing on S–O–R theory, Pizam and Tasci (2019) and Tasci and Pizam (2020) proposed the experience-scape, including culture factors.…”
Section: Literature Reviewmentioning
confidence: 97%
“…The effects of the ecological design of hotels on behavioral intentions and the resulting competitive advantage in terms of intention to revisit and willingness to pay more are discussed in Lee et al [51]. Service and commercial environments offering natural settings have been studied and analyzed in terms of comfort, customer behavior and psychological responses in Purani and Kumar [52]. Some studies investigated nature-based applications as a variable of attraction [50], while other studies suggest that natural settings in retail areas support attention and bring cognitive benefits [53,54].…”
Section: State Of the Artmentioning
confidence: 99%
“…Based on attention restoration theory ( Kaplan, 1995), the REPLACE framework prescribes that places of consumption may help people to relieve the negative symptoms triggered by the depletion of attentional resources through the provision of restorative resources (Kaplan, 1995;Purani and Kumar, 2018). Places of consumption may provide the consumer with four types of restorative resources that potentially promote mental restoration (Felsten, 2009;Rosenbaum and Massiah, 2011): being away, fascination, coherence and compatibility.…”
Section: Replace Frameworkmentioning
confidence: 99%