2010
DOI: 10.1057/pb.2010.31
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Exploring rhetoric of public diplomacy in the mixed-motive situation: Using the case of President Obama's ‘nuclear-free world’ speech in Prague

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Cited by 22 publications
(2 citation statements)
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“…Mixed motive models have been examined in multiple contexts and from multiple epistemological perspectives, including game theory (Murphy, 1991), global public affairs (Vanc & Fitzpatrick, 2016;Zhang, 2010), a postmodernist investigation into public relations in South Africa (Holtzhausen, Peterson, & Tindall, 2003), and prosocial organizations (Brooks, Wakefield, & Plowman, 2018). Game theory provides a perspective that integrates conflict resolution and "winning" relative to an organization's value system rather than against an adversary (Murphy, 1991, p. 118).…”
Section: Mixed Motivesmentioning
confidence: 99%
“…Mixed motive models have been examined in multiple contexts and from multiple epistemological perspectives, including game theory (Murphy, 1991), global public affairs (Vanc & Fitzpatrick, 2016;Zhang, 2010), a postmodernist investigation into public relations in South Africa (Holtzhausen, Peterson, & Tindall, 2003), and prosocial organizations (Brooks, Wakefield, & Plowman, 2018). Game theory provides a perspective that integrates conflict resolution and "winning" relative to an organization's value system rather than against an adversary (Murphy, 1991, p. 118).…”
Section: Mixed Motivesmentioning
confidence: 99%
“…Obama, on the other hand, relied on public diplomacy to tackle the worldwide nuclear issue in general and with regards to DPRK specifically. According to Zhang (2010), building trust with people and gaining their support was the most important tool for Obama to spread his "Nuclear-free world" doctrine globally. Thus, he mainly utilized Ethos in his speeches as a technique.…”
Section: A Unique Rhetorical Strategy?mentioning
confidence: 99%