Exploring Small and Medium Enterprises (SMEs) Food Packaging as a Touchpoint to Promote Nation Branding at Kuala Lumpur International Airport (KLIA)

Min, Tan; Idris, Muhammad Zaffwan; Yusoff, Syed Osman Syed

doi:10.6007/ijarbss/v8-i10/5303

Cited by 2 publications

(3 citation statements)

References 30 publications

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“…Integrating cultural elements into packaging design has gained increasing attention over the last decade. Previous studies demonstrated that 'cultural concept' plays an essential role in designing and determining the visual style and information of the packaging (Min et al, 2018;Wan & Razali, 2019;Celhay et al, 2020;Hu, 2020). Packaging can stimulate interest among potential consumers when various cultural characteristics and the top represent information (Silayoi & Speece, 2004).…”

Section: Previous Studies On Cultural Values and Packaging Designmentioning

confidence: 99%

“…According to Hu (2020), such a practical approach to incorporating traditional Chinese characters into the design elements of tea packaging demonstrates how contemporary visual communication design can effectively represent cultural identity. Several researchers (Min et al, 2018;Celhay et al, 2020) suggested that conveying the desired cultural meanings and aesthetic styles using visual symbols in packaging can eliminate language and cultural barriers. Their perspectives mean that consumers from different regions or cultures can comprehend the meanings through graphic signs more efficiently, even if they are unfamiliar with the portrayed cultures.…”

Section: Previous Studies On Cultural Values and Packaging Designmentioning

confidence: 99%

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Conveying Ningxia’s 8 Treasures Tea Cultural Values through Packaging Design: A Conceptual Framework

Bai¹,

Wong²

2022

IJTech

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Eight Treasures Tea" is a unique type of herbal tea from Ningxia province in China. It is recognized as a cultural legacy of Ningxia due to its unique recipe, medicinal properties, health benefits, and rich history of thousands of years. However, the public in China, especially the young generation, seems unaware of these cultural and nutritional characteristics of Ningxia's Eight Treasures Tea. A preliminary observation has shown that visual and verbal elements of the existing Ningxia's Eight Treasures Tea packaging design are insufficient to articulate its 'values' as a cultural object to the public. The study develops a conceptual framework based on a literature review to address this gap. It proposes a practice-based research methodology using various data collection methods, including visual analysis, semi-structured interviews, and reflective practice, to produce a creative packaging that can effectively embody the cultural values of Ningxia's Eight Treasures Tea. This study demonstrates the interrelated connection between research and training and the critical role of a practitioner as a researcher rather than just an information processor.

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Section: Previous Studies On Cultural Values and Packaging Designmentioning

confidence: 99%

Section: Previous Studies On Cultural Values and Packaging Designmentioning

confidence: 99%

Conveying Ningxia’s 8 Treasures Tea Cultural Values through Packaging Design: A Conceptual Framework

Bai¹,

Wong²

2022

IJTech

View full text Add to dashboard Cite

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“…It protects the packed contents from damaging elements such as, moisture, heat, light penetration, vibration, pest and leakage and also differentiates goods enhancing attraction to customers. Packaging highly influences customers' decisions because it is the first thing that a consumer sees, hence is a major element of the project design (Min, Idris, & Yusoff, 2018). Yaseen, Bryceson, & Mungai (2018) conducted a study to investigate the impact of market orientation on the commercialization behavior among 272 SMEs Agri-producers in Kenya.…”

Section: Product Development As a Strategic Response To Market Disrupmentioning

confidence: 99%

Business Development Services Access as a Strategic Response to Market Disruption among Small and Medium Enterprises

Njoroge¹,

Kaluyu²

2020

AJIBM

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Business development service is a pro-market and customer-centric multiple value advantage approach that is available for firms to enable them seize emergent opportunities in the market for superior customer value and sustainable competitive advantage. This paper carries out a literature review on how marketing Business Development Services (BDS) propels SMEs to strategically respond to market disruptions and pursue a sustainable competitive advantage. Its main focus is on the following four variables of marketing Business Development Services: trade fairs, trade partnerships, product development and communication with customers. Although there is limited empirical literature on study's key variables, the collected information becomes an eye opener to researchers on the need of further research using different approaches. As such, from perspectives deduced from the literature, future research orientations are prescribed. Additionally, Business practitioners and SMEs, may borrow a leaf on use of Business development services to create strong strategic postures for survival in turbulent environment.

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Exploring Small and Medium Enterprises (SMEs) Food Packaging as a Touchpoint to Promote Nation Branding at Kuala Lumpur International Airport (KLIA)

Cited by 2 publications

References 30 publications

Conveying Ningxia’s 8 Treasures Tea Cultural Values through Packaging Design: A Conceptual Framework

Conveying Ningxia’s 8 Treasures Tea Cultural Values through Packaging Design: A Conceptual Framework

Business Development Services Access as a Strategic Response to Market Disruption among Small and Medium Enterprises

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