Exploring South African consumers’ attitudes towards game meat—Utilizing a multi‐attribute attitude model

Wassenaar, Anjolize; Kempen, Elizabeth; Eeden, Tertia van

doi:10.1111/ijcs.12523

Cited by 25 publications

(22 citation statements)

References 14 publications

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“…The surveys on game meat safety have investigated the attitudes of consumers from different countries [ 2 ]. They have included the opinions of different stakeholders in the game meat industry [ 41 ] and also compared the opinions of people eating and not eating wild animal meat [ 42 ]. To understand the consumers’ concerns about game safety better, in the study, we have analyzed the particular threats and their impact on the consumers’ behaviors.…”

Section: Introductionmentioning

confidence: 99%

Perception of the Health Threats Related to the Consumption of Wild Animal Meat—Is Eating Game Risky?

Niewiadomska

Kosicka-Gębska

Gębski

et al. 2021

Foods

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Consumer interest in game meat has increased in recent years. Consumers appreciate its nutritional value but still have many concerns. Based on data from a quantitative study conducted in the group of 450 purposively selected Polish respondents declaring to consume the game meat, consumers were segmented concerning the perception of health risks associated with its consumption. Three separate clusters were identified using hierarchical cluster analysis: Indifferent (42%), Fearful (30%), and Selective (28%). The clusters differed significantly in the perception of the role of game in their lives and taking actions to mitigate the health risks associated with its consumption. In addition, their socioeconomic profiles were significantly different. The Indifferent segment—significantly more often than the other segments—believes that game has a positive impact on health, and the way to counteract the health risks is to not eat raw meat. The Selective segment attaches great importance to the choice of consumption place as a warranty of access to safe meat. The Fearful segment is willing to pay more for good quality meat and search for information. The results proved that the game consumers are not a homogenous group. Recognizing the differences can indicate a path for the traders to efficiently meet the consumers’ expectations and needs.

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Section: Introductionmentioning

confidence: 99%

Perception of the Health Threats Related to the Consumption of Wild Animal Meat—Is Eating Game Risky?

Niewiadomska

Kosicka-Gębska

Gębski

et al. 2021

Foods

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show abstract

“…Items about the motivating factors for game meat consumption and consumer perception of organic food and game meat were developed based on a comprehensive review of prior studies (Atuo et al., 2015 ; Demartini et al., 2018 ; Fajardo et al., 2010 ; Hoffman & Wiklund, 2006 ; Magnusson et al., 2003 ; Michaelidou & Hassan, 2008 ; Radder & Grunert, 2009 ; Tomasevic et al., 2018 ; Wassenaar et al., 2019 ; Wee et al., 2014 ). Six main motivation items were presented in the questionnaire: ‘eating game meat is a symbol of identity’, ‘game meat has high medicinal value’, ‘game meat is tasty’, ‘eating game meat is a kind of culture’, ‘eating game meat out of curiosity’, and ‘eating game meat is a preference for organic food’.…”

Section: Methodsmentioning

confidence: 99%

Motivation‐based segmentation of game meat consumers: A look at the beliefs of food consumers during the COVID‐19 crisis in China

Xie

Cai

Hong

et al. 2021

Veterinary Medicine & Sci

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Objectives This research aims to explore the factors motivate consumers to eat game meat during a multi‐state disease outbreak. Methods It proposes a segmentation of consumers based on their attitudes toward and reveals the consumers' food beliefs that motivate their actions. Three segments of game meat consumers were identified: identity seekers, health seekers, and taste seekers. Results A survey of the potential impact that the COVID‐19 crisis has on these three clusters' future food choices showed that the identity and health seekers are more open to a change in food choices. However, the taste seekers are less likely to be influenced by external factors. Conclusions This research indicates that for the policymakers, the key is to take game meat consumers as an effective intervention entry point. It is crucial to facilitate healthy food choices and to promote socially‐ and culturally‐appropriate food beliefs by improving public awareness of the risks of game meat, and invest in organic food. Research Implications This research provides new insights into the food beliefs of game meat consumers via motivation‐based segmentation.

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“…Wassenaar et al determined online survey. The results showed that: when deciding to eat game meat, usability, sensory characteristics, ethics of game meat production and health benefits were considered important [4]. Maryani takes Makasa social traditional health center and Kolomadukarangal public health center as examples to analyze consumers' attitudes towards the attributes of scientific herbs [5].…”

Section: Literature Reviewmentioning

confidence: 99%

Analysis on the Development of New Energy Automobiles in China Using Multi-Attribute Attitude Model

Han¹,

Gu²,

Chen³

2019

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The development of new energy automobiles has become the consensus of all countries in the world. With China's oil dependence on foreign countries gradually entering the warning line, the oil consumption of the automobile industry has reached more than 1/3 of the total consumption. So, developing new energy automobiles is an important measure to alleviate the national oil shortage and reduce the dependence on foreign oil. Using the multi-attribute attitude model of consumer behavior, this paper compares the new energy automobiles with the traditional vehicles, and constructs a comprehensive evaluation model of consumers' attitude towards automobile consumption. The research shows that: in cities with high economic development level, consumers' preference for vehicle license plate will promote their choice to buy new energy automobiles; and in cities with general economic development, consumers' preference for new energy automobiles is mainly because of a lower price. Based on this, we then put forward some countermeasures and suggestions, such as innovating the marketing mode of new energy automobile development, improving the core technology of new energy automobile and government investment.

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Exploring South African consumers’ attitudes towards game meat—Utilizing a multi‐attribute attitude model

Cited by 25 publications

References 14 publications

Perception of the Health Threats Related to the Consumption of Wild Animal Meat—Is Eating Game Risky?

Perception of the Health Threats Related to the Consumption of Wild Animal Meat—Is Eating Game Risky?

Motivation‐based segmentation of game meat consumers: A look at the beliefs of food consumers during the COVID‐19 crisis in China

Analysis on the Development of New Energy Automobiles in China Using Multi-Attribute Attitude Model

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