Exploring stickiness intention of B2C online shopping malls

Abstract

Purpose The purpose of this paper is to explore the roles of flow experience and e-trust in online consumers’ stickiness intentions from a perspective of information quality and discuss how to retain these consumers. Design/methodology/approach The authors proposed a research model by integrating three dimensions of information quality, flow experience and e-trust. These factors were analyzed to explore the direct and indirect effects on consumers’ stickiness intention. Online questionnaires were adopted to collect data and 259 valid samples were analyzed by structural equation modeling approach. Findings The findings show that information quality provided by B2C online shopping malls can indirectly affect consumers’ stickiness intention through the mediation effects of flow experience and e-trust. Besides, flow experience can also significantly affect e-trust and then indirectly influence stickiness intention. Research limitations/implications The findings suggest that information quality can trigger the effects of flow experience and e-trust to keep stickiness of online consumers. Besides, in the context of online shopping, flow experience would promote consumers’ trust toward e-retailers. Some other theoretical and practical implications are also provided. Originality/value This study indicates the effects of flow experience and e-trust on stickiness intention from an information quality perspective. Meanwhile, the authors also intend to discuss the relationship between consumers’ flow experience and e-trust in the context of B2C online shopping.

Utilization and effectiveness of social media message strategy: how B2B brands differ from B2C brands

“…It is commonly thought of as a multi-dimensional concept with varying attributed characteristics depending on an author's philosophical point of view (Knight and Burn, 2005). By following recent research by Bao and Huang (2018), we divided message quality into three categories, namely, content quality, interactivity quality and representation quality. Then, we selected three most relevant variables from the widely accepted information quality frameworks summarized by Knight and Burn (2005) that can capture the features of social media such as Sina Weibo or Twitter, and that can be used in content analysis.…”

Loyalty and Word of Mouth of Muslim Women who Use Mobile Commerce in Indonesia

“…The visual appeal of mobile commerce will have a positive effect in creating satisfaction for Muslim women. Muslim women attach importance to visual appeal as entertainment when accessing mobile commerce [5,10,53,13,[46][47][48][49][50][51][52]. Muslim women make security a reason to be careful in online shopping and switch to other applications if they feel mobile commerce is unsafe, such as research by Blut [3,10,[54][55][56][57].…”

E-Service Quality, E-Satisfaction, E- Stickiness and E-Loyalty Behavior: A Study on E-Retail Shopping Sites

“…E-yapışkanlık bir müşterinin web sitesini tekrar ziyaret etme ve söz konusu web sitesinde zaman geçirme konusundaki psikolojik bağlılığını temsil etmekte (Roy vd., 2014), tekrar satın alma niyeti, pozitif ağızdan ağıza iletişim veya daha fazla ödeme istekliliği gibi e-sadakat davranışlarını içermemektedir. Bu nedenle de son dönemde yapılan çalışmalarda eyapışkanlık ayrı bir değişken olarak ele alınmakta ve e-perakendeciler de dahil olmak üzere çevrimiçi hizmet sağlayıcıların başarısında oynayabileceği önemli rol üzerinde durulmaktadır (Bao ve Huang, 2018;Friedrich vd., 2019;Gao vd., 2018;Huang vd., 2015;Lien vd., 2017;Yu vd., 2017).…”