Exploring the communication effects of message framing of smoking cessation advertising on smokers’ mental processes

Yang, Dong

doi:10.1007/s12208-018-0201-y

Cited by 13 publications

(8 citation statements)

References 59 publications

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“…Yoo and Eastin (2017) emphasized that social media, video games, wearable devices and mobile technologies create mutually interactive environments, and increase awareness by providing educational entertainment oriented health messages for non-smoking campaigns. Yang (2018) stated that messages such as reward and benefit instead of fear based messages for the positive effects of smoking cessation were more effective in quitting smoking. Media campaigns using negative advertising are regarded as effective public health tools that lead to behavioral change.…”

Section: Managerial Implicationsmentioning

confidence: 99%

The Effect of Guilt on Post-Purchase Regret: Attitudes and Repurchase Intentions Towards Smoking

Kazançoğlu¹,

Aydın²,

Mishra³

2021

Ege Akademik Bakis (Ege Academic Review)

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The aim of the study is to analyze the effect of smokers' guilt on regret and the effect of regret on attitudes and repurchase intention towards tobacco smoking. In addition, it is aimed to determine whether attitudes have a mediating effect on the relationship between regret and repurchase intention towards smoking. Face-to-face survey is conducted to collect data with 429 tobacco smokers in Izmir-Turkey by judgment-sampling method. The findings showed that the post-purchase guilt felt by consumers in terms of health, financial and moral guilt resulted in a feeling of regret. Regret was also found to affect repurchase intention due to the mediating effect of attitudes towards smoking. Another finding also displays that, despite the sample of consumers' represent negative attitudes, they could still exhibit repurchase behavior towards tobacco smoking. The contribution of this study is to investigate guilt and regret simultaneously, to reveal their effects on attitudes and, repurchasing intention towards smoking within the context of social marketing.

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Section: Managerial Implicationsmentioning

confidence: 99%

The Effect of Guilt on Post-Purchase Regret: Attitudes and Repurchase Intentions Towards Smoking

Kazançoğlu¹,

Aydın²,

Mishra³

2021

Ege Akademik Bakis (Ege Academic Review)

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“…This finding is in line with previous research findings indicating that young adults who are ready to quit prefer positively framed messaging to support smoking cessation [ 28 , 29 ]. In addition, positive message framing has been found to be more persuasive in prompting smoking cessation compared with negative message framing [ 30 ]. However, one must be cautious when considering these findings in light of evidence that message framing should be considered in the context of the cessation trajectory [ 31 ], nicotine-dependence levels [ 32 ], and user characteristics, such as gender [ 33 ].…”

Section: Discussionmentioning

confidence: 99%

Preferences for Mobile-Supported e-Cigarette Cessation Interventions Among Young Adults: Qualitative Descriptive Study

Huma¹,

Struik²,

Bottorff³

et al. 2022

JMIR Form Res

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Background Despite the steady rise in electronic cigarette (e-cigarette) uptake among young adults, increasingly more young people want to quit. Given the popularity of smartphones among young adults, mobile-based e-cigarette cessation interventions hold significant promise. Smartphone apps are particularly promising due to their varied and complex capabilities to engage end users. However, evidence around young adults’ preferences and expectations from an e-cigarette cessation smartphone app remains unexplored. Objective The purpose of this study was to take an initial step toward understanding young adults’ preferences and perceptions on app-based e-cigarette cessation interventions. Methods Using a qualitative descriptive approach, we interviewed 12 young adults who used e-cigarettes and wanted to quit. We inductively derived themes using the framework analysis approach and NVivo 12 qualitative data analysis software. Results All participants agreed that a smartphone app for supporting cessation was desirable. In addition, we found 4 key themes related to their preferences for app components: (1) flexible personalization (being able to enter and modify goals); (2) e-cigarette behavior tracking (progress and benefits of quitting); (3) safely managed social support (moderated and anonymous); and (4) positively framed notifications (encouraging and motivational messages). Some gender-based differences indicate that women were more likely to use e-cigarettes to cope with stress, preferred more aesthetic tailoring in the app, and were less likely to quit cold turkey compared with men. Conclusions The findings provide direction for the development and testing of app-based e-cigarette cessation interventions for young adults.

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“…Antismoking messages about the serious physical risks of smoking significantly increased the smoking cessation intentions of high school students by increasing their negative attitudes toward smoking, and subsequently directly influenced smoking cessation [22]. These anti-smoking messages and negative images of smokers increased adolescents' awareness of negative perceptions of smoking in public and social expectations about smoking cessation [23], which lessened the attractiveness of smoking and increased negative attitudes toward it [22]. Thus, healthcare professionals, including school and community nurses, should develop advertising content and strategies that target adolescents.…”

Section: Discussionmentioning

confidence: 99%

Psychosocial Factors Associated with Smoking Cessation Attempts in Korean High School Students Who Engage in Intermittent and Light Smoking

Suk¹,

Jeong²

2020

Child Health Nurs Res

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Purpose: This study aimed to identify psychosocial factors associated with smoking cessation attempts among Korean high school students who engage in intermittent and light smoking.Methods: Cross-sectional secondary data derived from the 2018 Korea Youth Risk Behavior Web-Based Survey were analyzed within the framework of the biopsychosocial model. The sample comprised 829 high school students who reported current intermittent and light smoking, which was defined as cigarette smoking on 1~29 days in a 30-day period and no more than 10 cigarettes per day. Purposeful selection logistic regression analysis was performed.Results: In total, 71.7% (n=586) of the respondents had tried to stop smoking during the past 12 months. The main result was that respondents who had viewed an anti-smoking advertisement in the past year significantly more smoking cessation attempts than those who had not (adjusted odds ratio=2.59; 95% confidence interval=1.45~4.62, <i>p</i>=.001).Conclusion: To encourage smoking cessation attempts among high school students who engage in intermittent and light smoking, healthcare providers, including school and community nurses, should develop effective interventions using anti-smoking advertisements tailored to adolescents’ interests and developmental stage.

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Exploring the communication effects of message framing of smoking cessation advertising on smokers’ mental processes

Cited by 13 publications

References 59 publications

The Effect of Guilt on Post-Purchase Regret: Attitudes and Repurchase Intentions Towards Smoking

The Effect of Guilt on Post-Purchase Regret: Attitudes and Repurchase Intentions Towards Smoking

Preferences for Mobile-Supported e-Cigarette Cessation Interventions Among Young Adults: Qualitative Descriptive Study

Psychosocial Factors Associated with Smoking Cessation Attempts in Korean High School Students Who Engage in Intermittent and Light Smoking

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