“…However, internet-based social media have attributes of fragmentation, accessibility, affordability, and anonymity, which provides freedoms for discussing homosexuality-related topics (Wang et al, 2018 ; Liu et al, 2020 ). Therefore, compared with the traditional mainstream media which generally bans the topics of homosexuality, internet-based social media are not only venues for homosexuality related self-expression, equal right promotion, and community building, but also provide its users with a reference group that holds accepting attitudes toward homosexuality (Wu et al, 2018 ; Liang et al, 2022 ). These accepting attitudes can be seen in, for instance, scientific studies on homosexuality posted on internet-based social media that state that homosexuality is just a kind of sex orientation rather than a disease and discussions concerning the affection, life, and harmonious families of LGBT individuals (Zhang, 1994 ).…”