Exploring the design criteria of website interfaces for gender

Lin, Chiuhsiang Joe; Hsieh, Tsung-Ling

doi:10.1016/j.ergon.2016.02.002

Cited by 22 publications

(13 citation statements)

References 47 publications

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“…For example, important design criteria for males include minimal action, meaning less clicking or typing to navigate the website, and flexibility, meaning tasks can be completed in different ways. In contrast, females prefer learnability, which entails having a similar layout and navigation process throughout the website, and user guidance, which entails feedback and hints (Lin and Hsieh 2016).…”

Section: B Gender Differences In Website Usabilitymentioning

confidence: 99%

“…A user's affective response to a new website has been shown to influence his or her perceived usefulness and ease of use (Zhang and Li 2005). Statistically significant gender differences justify customizing a website for its audience (Simon 2001), and if a website is not customized for female viewers or designed with them in mind, females may experience frustration and anxiety and consequently be less satisfied with the website (Lin and Hsieh 2016). Additional research evaluating the influence of gender differences on website design and usability is needed to better inform website developers to be more female friendly.…”

Section: B Gender Differences In Website Usabilitymentioning

confidence: 99%

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Website Usability Differences between Males and Females: An Eye-Tracking Evaluation of a Climate Decision Support System

Maudlin

McNeal

Dinon‐Aldridge

et al. 2020

Weather, Climate, and Society

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Decision support systems—collections of related information located in a central place to be used for decision-making—can be used as platforms from which climate information can be shared with decision-makers. Unfortunately, these tools are not often evaluated, meaning developers do not know how useful or usable their products are. In this study, a web-based climate decision support system (DSS) for foresters in the southeastern United States was evaluated by using eye-tracking technology. The initial study design was exploratory and focused on assessing usability concerns within the website. Results showed differences between male and female forestry experts in their eye-tracking behavior and in their success with completing tasks and answering questions related to the climate information presented in the DSS. A follow-up study, using undergraduate students from a large university in the southeastern United States, aimed to determine whether similar gender differences existed and could be detected and, if so, whether the cause(s) could be determined. The second evaluation, similar to the first, showed that males and females focused their attention on different aspects of the website; males focused more on the maps depicting climate information while females focused more on other aspects of the website (e.g., text, search bars, and color bars). DSS developers should consider the possibility of gender differences when designing a web-based DSS and include website features that draw user attention to important DSS elements to effectively support various populations of users.

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Section: B Gender Differences In Website Usabilitymentioning

confidence: 99%

Section: B Gender Differences In Website Usabilitymentioning

confidence: 99%

Website Usability Differences between Males and Females: An Eye-Tracking Evaluation of a Climate Decision Support System

Maudlin

McNeal

Dinon‐Aldridge

et al. 2020

Weather, Climate, and Society

View full text Add to dashboard Cite

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“…1 Department of Computer Science, University of Oxford, Oxford, United Kingdom. 2 Centre for Electronic Warfare, Information & Cyber, Cranfield University, Defence Academy of the United Kingdom, Shrivenham SN6 8LA, United Kingdom.…”

Section: Websitementioning

confidence: 99%

“…The aim of the next company, Scorecard Research (scorecardresearch.com), is to collect data (in this instance, information on users' website visitation patterns) to assists their clients in better meeting the needs of consumers. 2 Finally, Quantcast (quantserve.com) engages in website audience measurement for publishers and tailored online advertisement delivery. Broadly speaking, a central goal of these and other third-party organisations is to facilitate a better understanding of website users (including their profiles and browsing patterns across sites) to allow for more unique and targeted marketing.…”

Section: Overview Of Websites and Size Of The Ecosystemmentioning

confidence: 99%

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Behind the scenes: a cross-country study into third-party website referencing and the online advertising ecosystem

Nurse

Buckley

2017

Hum. Cent. Comput. Inf. Sci.

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The ubiquitous nature of the Internet provides an ideal platform for human communication, trade, information sharing and learning. Websites play a central role in these activities as they often act as a key point of interaction for individuals in navigating through cyberspace. In this article, we look beyond the visual interface of websites to consider exactly what occurs when a webpage is visited. In particular, we focus on the various web scripts that are often programmatically executed, to explore the extent to which third-party sites are referenced. Our aim is to study these references and the ecosystem that they create. To gain maximal impact while also allowing for a cross-country comparison, our study is scoped to an assessment of the top 250 sites in the UK, USA, Germany, Russia and Japan. From our analysis, there are various novel contributions of note. These include the empirical identification of a vast ecosystem of third-party information processing sites, especially advertisement networks, and the evidential discovery of a few significant players irrespective of country and locale. Through a user study, we also find that while individuals do have some knowledge of the prevalence of advertisements in websites, their understanding of the variety of activities that occur upon visiting websites, is not widely known. Going forward, we therefore advocate for increased transparency in such activities and the wider online advertisement ecosystem.

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