Exploring the determinants of intention to purchase electric Motorcycles: The role of national culture in the UTAUT

Yuniaristanto,; Sutopo, Wahyudi; Hisjam, Muhammad; Wicaksono, Hendro

doi:10.1016/j.trf.2023.12.012

Cited by 10 publications

(3 citation statements)

References 71 publications

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“…This result supports the research of Aguilera-García et al [23] about shared e-scooters. The results of the analysis of TPB latent variables in this study are very different from previous studies [9], [15], [25], [26], [34]. In this study, attitude toward behavior and subjective norms do not influence the intention to purchase electric motorcycles.…”

Section: Automotive Experiences 180contrasting

confidence: 99%

“…Based on the feedback from the pre-survey, several improvements were made to the statements on the questionnaire to increase the clarity of their meaning. This study used the convenience sampling method, where the questionnaire was designed using Google Forms 𝑓(𝑦 𝑖 , 𝐼|𝑋; 𝛿) = ∫ 𝑃(𝑦|𝑋, 𝐿𝑉; ∑ 𝜀)𝑓 𝑖 (𝐼|𝐿𝑉; 𝜆) × 𝑓 𝐿𝑉 (𝐿𝑉|𝑆; 𝜐)𝑑𝐿𝑉 𝐿𝑉 (9) and distributed through social media with several requirements, namely being at least 17 years old and domiciled in 20 cities in Indonesia with the highest number of motorcycles [45], [46]. This survey was conducted online from March to April 2023.…”

Section: Survey Designmentioning

confidence: 99%

“…Gasolinepowered vehicles such as motorcycles are a significant source of environmental pollution due to greenhouse gas emissions [4]- [7], even associated with billions of years of lost life in India [8]. The government is trying to solve this problem by suppressing the use of electric motorcycles by issuing acceleration regulations, subsidies, and purchase incentives [9], [10]. However, electric motorcycles have not become the primary choice for users, so there are only 62,815 units, or 0.5% of the government's target in 2030 [11].…”

Section: Introductionmentioning

confidence: 99%

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Exploring the Factors Accelerating the Electric Motorcycle Adoptions: Insights from Theory of Planned Behavior and Travel Behavior

Aditya,

Yuniaristanto,

Sutopo

2024

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Indonesia is a densely populated country where most people use motorcycles for mobility. With increasing carbon emissions, Indonesia plans to migrate conventional motorcycles toward electric ones by 2040. However, the adoption process of electric motorcycles is relatively slow, considering that the number of electric motorcycles is still far from the government's target. This study aims to investigate what factors influence the adoption process of electric motorcycles in Indonesia. Based on 906 samples, an analysis was conducted using a hybrid choice model on willingness to pay more, which considered three components: socio-demographics, Theory of Planned Behavior (TPB), and travel behavior patterns. The results showed that all three components significantly affect the willingness to pay more. Individuals who are older, highly educated, high-income, use public or environmentally friendly transportation, and have a low frequency of mobility for work purposes are more likely to purchase an electric motorcycle. The results of this study provide a new perspective in the unique context of electric motorcycle adoption in Indonesia and conditions that still need improvement when related to the government's long-term targets. This research will be helpful for governments and manufacturers by providing the characteristics of people who are more likely to purchase an electric motorcycle.

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