2019
DOI: 10.1504/ijbir.2019.098759
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Exploring the determinants of mobile-based services diffusion: past determinants, emergent pattern and a proposed framework

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“…It also propagates the diffusion of innovations that consumers are not already familiar with, due to the lack of elementary diffusion mechanism (Manrai, 1995;Long et al, 2016). As a result, there were a number of attempts proposing models and frameworks trying to define the key to consumer acceptance of technological innovations related to products and services (Reyes-Mercado and Rajagopal, 2015; Roy et al, 2019). Lastly, the agent-based model defines the distribution of individual-level consumer characteristics and/or limited analysis of aggregate variables (Wolf et al, 2015;Rai and Henry, 2016).…”
Section: Available Models On Innovation Diffusionmentioning
confidence: 99%
“…It also propagates the diffusion of innovations that consumers are not already familiar with, due to the lack of elementary diffusion mechanism (Manrai, 1995;Long et al, 2016). As a result, there were a number of attempts proposing models and frameworks trying to define the key to consumer acceptance of technological innovations related to products and services (Reyes-Mercado and Rajagopal, 2015; Roy et al, 2019). Lastly, the agent-based model defines the distribution of individual-level consumer characteristics and/or limited analysis of aggregate variables (Wolf et al, 2015;Rai and Henry, 2016).…”
Section: Available Models On Innovation Diffusionmentioning
confidence: 99%