2019
DOI: 10.15666/aeer/1701_10831092
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Exploring the Factors in Visitors’ Behavioral Intentions – Mediation Effects on Perceived Environmental Involvement and Ecotourism Support

Abstract: Based on resource-based theory and theory of planned behavior, this study aims to explore potential visitors' behavioral intentions to ecotourism and the interaction relations among variables of perceived environmental involvement, ecotourism support, as the mediators, and behavioral intentions, as the dependent variable. Selecting ecotourism in Sichuan Province for the research, the visitors proceeded to fill the questionnaire survey, from the potential visitors' point of view about ecotourism. A total of 348… Show more

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Cited by 5 publications
(2 citation statements)
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“…Because ecotourism is implemented with the participation of many stakeholders such as government, enterprises, and residents, it is a cooperative game process from contradiction and conflict, coordination and equilibrium to the ultimate realization of mutual benefit and win-win (Kan et al, 2018;Choi, 2020). Stakeholders' participation is an essential condition for the healthy development of ecotourism, and the equilibrium of interests among them is a precondition for the development of ecotourism in ecologically fragile areas (Ding and Cao, 2019). The structure of ecotourism stakeholders and their respective roles and responsibilities in ecologically fragile areas should be built based on the scope and level of them (Kuang, 2010;Ran et al, 2009).…”
Section: Literature Reviewmentioning
confidence: 99%
“…Because ecotourism is implemented with the participation of many stakeholders such as government, enterprises, and residents, it is a cooperative game process from contradiction and conflict, coordination and equilibrium to the ultimate realization of mutual benefit and win-win (Kan et al, 2018;Choi, 2020). Stakeholders' participation is an essential condition for the healthy development of ecotourism, and the equilibrium of interests among them is a precondition for the development of ecotourism in ecologically fragile areas (Ding and Cao, 2019). The structure of ecotourism stakeholders and their respective roles and responsibilities in ecologically fragile areas should be built based on the scope and level of them (Kuang, 2010;Ran et al, 2009).…”
Section: Literature Reviewmentioning
confidence: 99%
“…In studying the relation between proenvironmental user-generated content in initiating tourists' pro-environmental behavioural intentions, Han et al (2018) found that pro-environmental knowledge played an important role in initiating the pro-environmental norms, building a pro-environmental online community and increasing the pro-environmental social media engagement of tourists. Visitors' interest plays a major role in the selection of ecotourism products (Ding and Cao, 2019). The tourists are more concerned about the environment when they travel within the country than aboard (Campos-Soria et al, 2018).…”
Section: Environmental Learning Behaviourmentioning
confidence: 99%