Abstract:This research study examines the effectiveness of the "Five-I Logo Process" in guiding the logo design process through a case study of IFIX, a mobile phone sales and repair company. The lack of a systematic approach in previous logo design processes is addressed. The study reveals that the Five-I Logo Process, consisting of Identify, Ideate, Imagine, Improve, and Implementation stages, provides a structured and efficient approach to logo design. By adopting this methodology, IFIX was able to develop a strong b… Show more
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