Exploring the Gift-Giving Rituals of the New Middle-Class Consumers in a Muslim Society

Belbağ, Aybegüm Güngördü

doi:10.1007/978-981-15-4514-6_4

Cited by 2 publications

(1 citation statement)

References 40 publications

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“…Oblative consumption appears to be a way of expressing this bonding value. In line with the work of Belbàg (2020), the purchase of gifts can be a way of expressing religiosity. Furthermore, the meaningmaking lies in the relationship that individuals have with certain material possessions.…”

Section: From the Dynamics Of The Dilemma To The Making Of Meaningmentioning

confidence: 98%

Lived religiosity and consumption: Dilemma and meaning-making among practising Catholic consumers

Vaal¹,

Michel

Rieunier

2023

Recherche et Applications en Marketing (English Edition)

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Religiosity shapes the individual’s value and belief system and consequently their consumption behaviour. This article aims to better understand how lived religiosity interacts with consumption. Based on introspections with 20 practising Catholics, our results reveal the dynamics and manifestations of the dilemma in consumption and show how individuals deal with consumption. The discussion highlights (1) a moral-spiritual dilemma that results from a tension between Catholic doctrine and consumerist culture; (2) the making of meaning, via agentivity in consumption and discernment vis-à-vis religious precepts. This research enriches the literature on religiosity and consumption by revealing the contexts and situations in which religiosity is more or less mobilised, revisited and negotiated to confer meaning on consumption. The contributions of this research also make it possible to formulate several managerial implications.

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Section: From the Dynamics Of The Dilemma To The Making Of Meaningmentioning

confidence: 98%

Lived religiosity and consumption: Dilemma and meaning-making among practising Catholic consumers

Vaal¹,

Michel

Rieunier

2023

Recherche et Applications en Marketing (English Edition)

View full text Add to dashboard Cite

show abstract

Religiosité vécue et consommation : dilemme et fabrique de sens chez des consommateurs catholiques pratiquants

Vaal¹,

Michel

Rieunier

2022

Recherche et Applications en Marketing (French Edition)

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Résumé La religiosité façonne le système de valeurs et de croyances de l’individu et en conséquence ses comportements de consommation. Cet article se propose de mieux comprendre comment la religiosité vécue interagit avec la consommation. A partir d’introspections réalisées auprès de 20 catholiques pratiquants, nos résultats révèlent la dynamique et les manifestations du dilemme dans la consommation et montrent comment les individus composent avec la consommation. La discussion met en lumière (1) un dilemme moral-spirituel qui résulte d’une tension entre doctrine catholique et culture consumériste ; (2) la fabrique de sens, via l’agentivité dans la consommation et le discernement vis-à-vis des préceptes religieux. Cette recherche enrichit la littérature sur la religiosité et la consommation en révélant les contextes et situations dans lesquelles la religiosité est plus ou moins mobilisée, revisitée et négociée pour conférer du sens à la consommation. Les contributions de cette recherche permettent en outre de formuler plusieurs implications managériales.

show abstract

Exploring the Gift-Giving Rituals of the New Middle-Class Consumers in a Muslim Society

Cited by 2 publications

References 40 publications

Lived religiosity and consumption: Dilemma and meaning-making among practising Catholic consumers

Lived religiosity and consumption: Dilemma and meaning-making among practising Catholic consumers

Religiosité vécue et consommation : dilemme et fabrique de sens chez des consommateurs catholiques pratiquants

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