Exploring the impact of customer awareness on customer engagement in E-commerce: Moderating effect of customer age and gender

Abstract

Background: One of the most task-relevant attributes in contemporary business environments relates to effective time management. Time management is directly related to employees' psychological impacts; it influences work-related aspects such as stress, employee turnover, well-being, job satisfaction, and job performance. Purpose of the study:The study determines the psychological impacts of time management on employees within a sector high in time demand and dependent on pre-set deadlines -event management, which is an under-examined business sector.Design/methodology/approach: An explanatory, deductive research approach was selected where an existing theoretical framework was applied to a sector high in time demand. The study used a quantitative approach -using a self-administered questionnaire representing the different dimensions identified in the time management environment (TiME) measurement scale -to collect data from 151 respondents in South Africa (RSA). Hierarchical regression analyses were performed to measure psychological impacts on employees based on their time management practices Findings: Positive and negative psychological impacts were experienced based on the dimensions on the TiME scale. Positive psychological experiences resulted from the avoidance of procrastination, setting of deadlines, sufficient supervisory and procedural support, and sound time allocation. However, the tendency to focus on only one task could negatively influence the psychological impacts.Recommendations/value: The cost of employees experiencing negative psychological impacts is high and could lead to stress, procrastination, and demotivation. This could lead to loss of productivity, missed deadlines, and loss of contracts. To prevent these negative impacts, organisations could add policy recommendations to implement effective time management daily.

Young consumer engagement at the bottom of pyramid: applying S-O-R framework in e-commerce context

“…Furthermore, it has been described as a multifaceted phenomenon involving engagement components (Bowden, 2009;Van Dboorn et al, 2010;Calder et al, 2009;Mollen and Wilson, 2010;Hollebeek, 2011) (Vohra and Bhardwaj, 2019;Utami et al, 2021;Sempe and Naong, 2021), and four forms of CE behavior have been explored: co-developing, influencing, augmenting and mobilizing (Utami et al, 2021).…”

“…word of mouth, co-creation and complaint behavior. Scholars have investigated CE in e-commerce (Vohra and Bhardwaj, 2019; Utami et al , 2021; Sempe and Naong, 2021), and four forms of CE behavior have been explored: co-developing, influencing, augmenting and mobilizing (Utami et al , 2021).…”

The Determinants among Muslim Contributors to Adopt Shariah Funds Decision: Evidence of Employees Provident Fund

“…The term "awareness" refers to the ability to comprehend and get knowledge about certain topics (Sempe & Naong, 2021). The term "awareness" is used to describe the extent to which consumers know about a product or service, as well as their understanding of its existence, concept, purpose, and benefits (Chen, Huang & Lin, 2019).…”