Exploring the Impact of Digital Platforms on SME Internationalization: New Zealand SMEs Use of the Alibaba Platform for Chinese Market Entry

Jin, Huijun; Hurd, Fiona

doi:10.1080/10599231.2018.1453743

Cited by 94 publications

(73 citation statements)

References 27 publications

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“…Retail sales through MSPs are to reach USD 4.88 billion in 2021. A phenomenon of "platformization" has considerable implications for international marketing (Nambisan et al, 2019) as MSPs have changed the way firms operate across borders (Jin and Hurd, 2018) and the nature of exchange in retail, connecting suppliers with consumers from around the world within one large ecosystem, and thus facilitate interaction and exchange of products through MSPs (Hänninen et al, 2018). The fashion market is one of the industries where a frequent use of e-commerce is observed (Lee et al, 2019).…”

Section: Introductionmentioning

confidence: 99%

Multi-Sided Digital Platforms’ Application in SMEs’ Fashion Brands Internet-Enabled International Marketing

Katarzyna¹,

Witek-Hajduk²,

Grudecka³

2021

ERSJ

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Purpose: While the multi-sided digital platforms (MSPs) enjoy increasing interest regarding their business models and internationalisation, little research has been done on the application of MSPs in firms` foreign expansion. Specifically, it is unclear how MSPs can support small and medium enterprises` (SMEs) international marketing. The aim of this paper is to identify models of MSPs application in the Internet-enabled international marketing of SMEs' fashion brands. Design/Methodology/Approach: As the research method a multiple-case study was used. Data were obtained from both in-depth interviews with managers of four Polish SMEsowners of fashion brands, whose products are sold in the foreign markets via MSPs, and secondary sources. Findings: Studied companies offer their products via international MSPs originating from foreign markets and home country. It may be initiated both by platform`s operators, brand owner and a foreign distributor. Responsible for the relations with MSPs and in control over international marketing via MSPs may be both brand owner and a foreign distributor. Practical Implications: Presented models of MSPs application in international marketing can be used as a basis for shaping marketing strategies in this area. Originality/Value: This paper contributes to the better understanding of SMEs` Internetenabled international marketing using MSPs.

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Section: Introductionmentioning

confidence: 99%

Multi-Sided Digital Platforms’ Application in SMEs’ Fashion Brands Internet-Enabled International Marketing

Katarzyna¹,

Witek-Hajduk²,

Grudecka³

2021

ERSJ

View full text Add to dashboard Cite

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“…They purchase on ethical and organics alternatives products. SMEs play a key role in the economic growth in most countries in the Asia-Pacific region [10] including Indonesia. As part of the economy, SMEs contribute to the economy significantly and also the environmental problems due to the increase of small business activities nowadays [18].…”

Section: Introductionmentioning

confidence: 99%

Slow Fashion: Ethics and Sustainability in the Fashion Batik Industry

Paramita¹

2020

Proceedings of the Proceedings of the 3rd International Conference on Gender Equality and Ecological Justice, GE2J 2019, 10-11

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Small Medium Enterprises (SMEs) need to adapt themselves on the dynamic environment. They are concerned on the environmental and sustainability issues thus produce slow fashion. There are only limited numbers of SMEs who practice in ecofriendly products. Therefore this paper aims to describe the SMEs' practices on slow fashion, explain the capabilities needed to be success in the dynamic green environment and suggest the marketing strategies to compete in the sustainable green market of slow fashion product.

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“…A lot of countries in the global south such as China, India, and Russia are few countries that have developed their internet technology models for use. For instance, the dominance and might of China in the past decades are not only limited to its economy but also its remarkable internet technology (Holzer & Manoharan, 2016;Jean & Kim, 2020;Jin & Hurd, 2018). This internet revolution is what scholars describe as the ''Post America'' internet era,…”

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confidence: 99%

Ghana’s Digitization Initiatives: A Survey of Citizens Perceptions on the Benefits and Challenges to the Utilization of Digital Governance Services

Demuyakor

2021

International Journal of Publication and Social Studies

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In 2005, Ghana initiated its digital governance strategy, this has resulted in Ghana becoming one of the fastest-growing countries on the African continent noted for flagship initiatives on Government-to-citizens digital systems. However, the have been some concerns from a section of the Ghanaian population about the impacts of these laudable initiatives, especially since 2017. This study aims to investigate citizen's perceptions of digitization initiatives embarked on by the Government of Ghana, in terms of the benefits and challenges of accessing the digital governance services in Ghana. The researcher adopted an online survey questionnaire to collect data from 1, 964 Ghanaians for six months, thus from June 1 2020 to December 1, 2020, on their perceptions of the digital governance initiatives. A total of 1, 964 questionnaires were validly responded to, which translates to 65.4 % of the targeted population for the study. The key finding according to this study revealed that digital governance initiatives in Ghana have greatly help to reduce corruption, increase productivity, and increased citizens e-participation in governance. Despite the key benefits identified by this study, participants also reported challenges such as high-cost internet data and the lack of a legal framework to protect users of digital governance service as key hindrances to digital governance initiatives in Ghana. This study concludes that 68% of citizens see the digital governance services embarked on by the government as beneficial and are easy to use. Contribution/ Originality: This study add-up to existing literature on citizen's perceptions of digitization initiatives embarked on by the Government of Ghana, in terms of the benefits and challenges citizens go through in accessing the digital governance initiatives in Ghana. Therefore, this article documents how digitization initiatives can be used to promote the socioeconomic development of Ghana and other developing nations across the globe. 1. INTRODUCTION The Government of Ghana initiated its digital governance strategy in 2005 and it has since become one of the fastest-growing internet and telecommunications markets on the African continent. According to Demuyakor (2020) and Agboh (2018) some of the digital governance initiatives by the government of Ghana include vehicle registration platforms and e-government interoperability framework (e-GIF) among others. Information and Communication Technology for Accelerated Development (ICT4AD) Policy 2017 is also one of the recent digital governance strategies that have been implemented by the Ghanaian government. Ghana's strategic plan is to identify the available digital opportunities and strategies as well as to put in place an implementation plan that

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Exploring the Impact of Digital Platforms on SME Internationalization: New Zealand SMEs Use of the Alibaba Platform for Chinese Market Entry

Cited by 94 publications

References 27 publications

Multi-Sided Digital Platforms’ Application in SMEs’ Fashion Brands Internet-Enabled International Marketing

Multi-Sided Digital Platforms’ Application in SMEs’ Fashion Brands Internet-Enabled International Marketing

Slow Fashion: Ethics and Sustainability in the Fashion Batik Industry

Ghana’s Digitization Initiatives: A Survey of Citizens Perceptions on the Benefits and Challenges to the Utilization of Digital Governance Services

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