Exploring the impact of self-construal and cultural intelligence on alcohol consumption: implications for social marketing

Abstract

There is enormous cross‐cultural variation in alcohol choices and drinking behaviour. Because of the inherent differences in historical drinking culture, as well as differences in alcohol policy globally, similarities and differences in drinking patterns have long been a focus of interest among public health and social marketing researchers. Thus, the purposes of this study are (1) to explore differences between groups (Australian and non‐Australian‐born respondents) on self‐construal, cultural intelligence and alcohol consumption and (2) to investigate the impact of self‐construal and cultural intelligence on alcohol consumption in Australia. Data for this study were collected through a large public university in Australia (N = 669). The paper found that people with interdependent self‐concept were less likely to drink alcohol than people with independent self‐concept and cultural intelligence was not significantly related to hazardous alcohol use, harmful alcohol use and dependence symptoms. Variations between Australian‐born and overseas‐born groups were evident. Limitations of the current study and an agenda for future research are outlined. Copyright © 2016 John Wiley & Sons, Ltd.

Influence of Informal Relationships on Expatriate Career Performance in China: The Moderating Role of Cultural Intelligence

“…Participating expatriate managers were asked to rate the following statements, such as, ‘I think a lot about the influence that culture has on my behaviour and that of others who are culturally different’, and, ‘I am aware that I need to plan my course of action when in different cultural situations and with culturally different people’. The Cronbach's alpha for this scale (0.92) compares favourably with prior studies (e.g., Arli, Pekerti, Kubacki, & Rundle-Thiele, 2016) thereby indicating acceptable reliability.…”

Hype or hope? A new look at the research on cultural intelligence

“…Generally, CQ was found to be negatively linked with these variables. However, by examining Australian-and non-Australian-born samples, Arli et al (2016) failed to find support for a connection between CQ and harmful alcohol consumption and dependence symptoms.…”

“…Due to the rapid growth in research, this adds 59 empirical studies published after the most recent review (i.e., Ott & Michailova, 2018). The latest developments have introduced new variables in CQ research (Arli, Pekerti, Kubacki, & Rundle-Thiele, 2016), more complex relationships among familiar variables (M. Li, Mobley, & Kelly, 2016), and new measurement tools (Alon, Boulanger, Meyers, & Taras, 2016). Moreover, the most recent research also has a somewhat different pattern than earlier studies, for example, focusing more on the direct and indirect effects of CQ.…”