Exploring the Impact of Smart Technologies on the Tourism Industry

Abstract

The implementation of smart technologies in the tourism industry has become a new trend. This is aimed at enriching tourists’ experiences and improving their satisfaction. The purpose of the present paper is to enhance tourists’ experiences and to increase tourists’ satisfaction using smart technologies and to identify experts’ perspectives regarding the use of these technologies. This research was conducted using quantitative and qualitative research. In the process of data collection, the research involved a questionnaire which focused on tourists’ experiences with various smart technologies and their intentions to return to the visited region. An exploratory factor analysis was applied to determine the elements of satisfaction and their attribute levels in different Romanian touristic regions. This study employed an analysis of variance to determine whether groups with different reasons for visiting exhibit varying levels of satisfaction and whether the touristic regions under investigation generate differing levels of satisfaction. Cross-tabulation and a Pearson’s chi-square test were used to determine whether the tourists’ segment influenced their intention to revisit specific regions. The research was augmented using qualitative research based on the Delphi technique to identify experts’ opinion on the impact of smart tourism technologies on the Romanian tourism industry. This study presents a global perspective on the current situation of smart technologies in the Romanian tourism sector. The results indicate that there is a significant relationship between tourists’ satisfaction and their perception of the value of smart technologies. The use of smart technologies has a positive impact on the experiences of tourists during all phases of their journey. Romania’s tourism capabilities can support the development of smart and sustainable tourism. Smart technologies have a double role in the tourism industry. They can enhance satisfaction by introducing new experiences while also improving the operational efficiency and sustainability of tourist destinations. The use of smart solutions will be essential in creating smooth and unforgettable tourist experiences as the industry develops. Their theoretical and practical implications are deduced. This paper provides valuable information not only for organizational practitioners considering the implementation of smart technology solutions, but also for academics wishing to develop this area of study.