Exploring the impact of social media practices on wine sales in US wineries

Thach, Liz; Lease, Terry; Barton, Marieska

doi:10.1057/dddmp.2016.5

Cited by 35 publications

(36 citation statements)

References 14 publications

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“…Travelling to different wine regions to interview potential participants would have required significant resources, including time and costs, which were not available before, during, and after the study. The decision to gather data through an online questionnaire is also reflected in contemporary wine research that employed an online platform to collect data from U.S. wineries (Thach, Lease, & Barton, ).…”

Section: Methodsmentioning

confidence: 99%

Dynamic capabilities in the context of Brexit and international wine business: An exploratory two‐country study

Alonso

Kok

2018

Thunderbird Intl Bus Rev

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This exploratory study proposes a conceptual framework based on the dynamic capabilities approach (DCA) to advance the understanding of firms' responses to turbulence, illustrated by the Brexit phenomenon. The case of wine producers is examined, with a particular focus on perceived impacts of and responses to Brexit among wineries predominantly involved in exports.Data from 281 mainly micro and small exporting Italian and Spanish winery firms were gathered.Various differences emerged in how both groups of businesses perceived Brexit's impacts, and how they planned to respond. Some of these ways revealed principles associated with the DCA, such as possessing critical organizational resources, notably, tangible, intangible, and human to create capabilities. Furthermore, while various comments denoted indecisiveness and uncertainty, others underscored the vital need to exploit opportunities through engaging with new international consumer markets. Overall, the proposed framework facilitates an in-depth understanding of winery entrepreneurs' strategic behavior in response to turbulent situations.

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Section: Methodsmentioning

confidence: 99%

Dynamic capabilities in the context of Brexit and international wine business: An exploratory two‐country study

Alonso

Kok

2018

Thunderbird Intl Bus Rev

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“…Consumers are spending an increasing amount of time on social media, brands have discovered their power marketing opportunity to attract consumers, encourage consumption and build relationships. Companies mostly use social media to announce, generate promotional contests, provide information, and customer services [32,34]. According to Flint et al [31] countries show differences in the use of new media and, consequently, the companies located in these environments, are reflecting the higher level of adoption.…”

Section: Social Media and Wine: The Place To Tell Stories In The 20 mentioning

confidence: 99%

On the effects of storytelling on wine price

2019

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Thanks to the new developments of internet technology and social media, communication is giving consumer newfound awareness. Additionally, thanks to the technological development, the modern consumer is getting always more informed and interactive, both with other consumers and brands. He requires traditional products to be experience-based, with strong links to local culture and tradition. Storytelling based marketing is having strong impact on brand loyalty and emotional connections of consumers to wine. The study presents a review of the literature on food&wine storytelling and social media use, and draws hypotheses to the study of the wine marketing for the future.

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“…Despite the significant impact of SM on wine customers and winery businesses [9,10] digital marketing for wine is still complex [11]. Wineries are increasingly adopting SM [12] but at a slow pace, as most lack the knowledge to incorporate and exploit SM effectively in their marketing strategy [13][14][15][16].…”

Section: Introductionmentioning

confidence: 99%

An Analysis of Social Media Usage in Winery Businesses

Costopoulou¹,

Ntaliani²,

Ntalianis³

2019

Adv. sci. technol. eng. syst. j.

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Although social media is used by an ever-increasing number of businesses, its benefits have not yet been fully exploited. Social media analytics tools can prove helpful in this regard, since they comprise a unique information source for business intelligence. As the social media environment rapidly evolves, various social media analytics tools are emerging. This research examines the usefulness of social media analytics tools for assessing corporate websites and Facebook pages. Two social media analytics tools, Website Grader and LikeAlyzer, are selected to evaluate the wine industry in Greece and Germany. A comparative study of the two countries is subsequently presented. The paper suggests that researchers and practitioners can easily use these analytics tools to acquire valuable quantitative data for a fast, effective and efficient assessment of corporate websites and Facebook pages and thus improve their social media usage. The results show that the two countries present similarities, but there is great potential for improvement in their use of social media.

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Exploring the impact of social media practices on wine sales in US wineries

Cited by 35 publications

References 14 publications

Dynamic capabilities in the context of Brexit and international wine business: An exploratory two‐country study

Dynamic capabilities in the context of Brexit and international wine business: An exploratory two‐country study

On the effects of storytelling on wine price

An Analysis of Social Media Usage in Winery Businesses

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