“…First, factors that influence consumption patterns (systematic review in Hughes et al, 2011), for example, geographic-cultural aspects (Bloomfield et al, 2003;Room et al, 2012). Second, individual characteristics, for example, gender (Mäkelä et al, 2006;Wilsnack et al, 2000); age (Engels et al, 2000;McCarthy, 2005;Watling & Armstrong, 2015;Wells, & Macdonald, 1999); beverage preferences (Dey et al, 2013). Third, effectiveness of public and police interventions (see Chang et al, 2013;Cook et al, 2014;Warner & Forward, 2016), for example, minimum legal age for purchasing or consumption (Loeb, 1987;Plunk et al, 2013;Subbaraman & Kerr, 2013); prices and taxation of alcoholic beverages (Chaloupka et al, 2002;Lhachimi et al, 2012).…”